Social Media Executive

5 months ago

Kolkata West Bengal, India Lead Height Full time

We are looking for a highly skilled and experienced **Google Ads Expert **to join our marketing team. As a Google Ads Expert, you will be responsible for developing and implementing effective Google Ads campaigns to drive targeted traffic, generate leads, and increase conversions. Your in-depth knowledge of Google Ads and expertise in optimizing campaigns will contribute to the success of our digital marketing efforts.

**Responsibilities**:

- Graphic Design: Conceptualize and create visually compelling designs, including but not limited to logos, brochures, banners, social media graphics, infographics, presentations, and other marketing collaterals.
- Brand Identity: Develop and maintain a consistent visual identity and brand guidelines, ensuring that all design elements align with our brand identity and values.
- Creative Conceptualization: Collaborate with marketing and creative teams to brainstorm and develop innovative design concepts and solutions that meet project objectives and resonate with the target audience.
- Design Production: Execute the design process from initial concept to final production, including layout, typography, color schemes, and image selection, adhering to project timelines and specifications.
- Print Design: Design and prepare print-ready materials, such as brochures, flyers, posters, and packaging, ensuring high-quality output and coordination with print vendors.
- Visual Content Creation: Create and edit multimedia content, including illustrations, icons, and graphics for use in various marketing channels and platforms.
- Collaboration and Feedback: Work closely with cross-functional teams, including marketing, content creators, and developers, to ensure design alignment and incorporate feedback into design iterations.
- Industry Trends: Stay updated with the latest design trends, tools, and techniques, and propose innovative ideas to enhance visual communication strategies and elevate brand presence.

**Qualifications**:

- Education: Bachelor's degree in Marketing, Advertising, Business, or a related field. Relevant certifications, such as Google Ads certifications, are strongly preferred.
- Google Ads Expertise: Proven experience in planning, executing, and optimizing Google Ads campaigns across multiple platforms (Search, Display, Video, Shopping).
- Analytics and Data-driven Approach: Proficient in using Google Analytics and other tracking tools to analyze campaign data, generate actionable insights, and optimize performance.
- Keyword Research and SEO: Strong understanding of keyword research principles and search engine optimization (SEO) techniques to drive targeted traffic and improve campaign effectiveness.
- Ad Copywriting Skills: Excellent copywriting skills with the ability to create compelling ad copy that attracts attention, generates clicks, and drives conversions.
- A/B Testing and Optimization: Experience in planning, executing, and analyzing A/B tests to optimize campaign elements for improved performance.
- Attention to Detail: Strong attention to detail and analytical skills to monitor campaign metrics, identify trends, and make data-driven optimizations.
- Time Management: Exceptional organizational and multitasking abilities to manage multiple campaigns, meet deadlines, and deliver results in a fast
- paced environment.
- Communication and Collaboration: Excellent communication skills to effectively present campaign strategies, performance reports, and recommendations to stakeholders, and collaborate with cross-functional teams.
- Continuous Learning: A strong passion for staying updated with the latest trends, technologies, and best practices in Google Ads and digital advertising.

We offer a competitive salary package, a supportive work environment, and opportunities for professional growth and advancement. If you have a passion for web development, enjoy working on challenging projects, and have a keen eye for detail, we would love to have you join our team.

**SSP (On the Job Training)**
- A three-day comprehensive Process Training will be conducted with our Experts and Seniors of the Relevant Field from the date of Joining.
- Only qualifying trainees will become eligible to be offered as **Google Ads Expert** (Subject to approval from management).

The working days including Training period will be for 6 days a week (Sunday would be a weekly off). The assessment parameters will include performance metrics, process adherence, behavioral aspects, quality audits, and feedback from the manager/ trainer and HR Team. Upon successfully passing the training program, you become eligible to be offered the role of **Google Ads Expert**. You will be able to start the job in the offered 'Role location' only after you join the organization as a **Google Ads Expert.**

**Benefits**:

- Opportunity to work in a fast-paced and dynamic environment.
- Gain valuable experience in digital marketing.
- Competitive salary and benefits package.

To Apply:
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