Client Servicing Executive

6 months ago

Kalighat Kolkata West Bengal, India AbyBaby Events Pvt. Ltd Full time

**JOB DESCRIPTION FOR CLIENT SERVICING**

**Designation: Client Servicing Executive/Manager/Sr. Manager**

Name of the Organization - Abybaby Events Private Limited

Type of Business - B2B Sales (Client Servicing)

Experience - Up to 10 years in relevant Profile/Field

Skills - Client Servicing, Concept selling

Salary - As per current market standard

Location - Kolkata & Ranchi

Level - Mid to senior

Vacancies - 2

**Preference will be given to immediate joiner only.**

**Qualification:

- **

Bachelor Degree in any stream

Masters in any stream

Excellent command over English & Hindi Language

Good Inter personal, Communication, Proposal drafting & Presentation Skills

**As a Client Servicing Representative, your KRA will include**:

- *Developing and executing the Trade & BTL Marketing strategy of various Brands to achieve defined business objectives (KPIs)

*Work closely with the Sales & Marketing team (in-house plus the same of the Companies we service for) to ensure that Trade Marketing & BTL Strategies are aligned with marketing objectives and sales revenue targets
- Managing Brand communication for BTL activations for multiple products aligned with corporate Brand strategy
- Ensuring the proper development, execution, and bench-marking of all Trade and BTL Programs designed to Increase Brand Visibility of Clients We look after and Top of Mind Awareness and Recall for the Brand

*Leading trade marketing initiatives to ensure a proper strategy is in place to meet both brand and customer expectations for our respected Clients

*Designing & implementing BTL marketing plans for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall.

*Identifying & ensuring that BTL activity (In shop Branding / Glow sign boards / Arches / In-store Promotions / POSMs etc.) are done as defined & documented (even clarified).

*Identifying, negotiating, and following up with BTL POSM Vendors to ensure quality and timely delivery of branding tools and materials

*Implementing and evaluating both trade and consumer promotions for the priority channels on time and within budget to maximize the return on investment and ensure adequate levels of trade and consumer participation

*Creating and maintaining the trade marketing calendar of activities and special promotions in coordination with both the Sales & Marketing teams.

*Implementing and tracking Trade Marketing programs for distributors and retailers designed to increase Sales, Category Presence, Brand Visibility, and Brand Awareness

*Identifying and developing necessary Point of Sales tools to increase brand presence, market share and improve trade and customer satisfaction

*Monitoring and evaluating Trade Marketing Programs and BTL Campaigns and activities to measure effectiveness and recommendation of improvements as needed

*Tracking and reporting on POS trend, store coverage, in-store execution as well as assortment and promotion performance.
- Analyzing brand sell-through results by channel and make recommendations to increase sales
- Interacting with internal & external stakeholders to ensure execution as per the defined guidelines.
- Coordinating with the digital marketing agency to ensure Trade Marketing and BTL Point of Sale Promotion Activity and Display promoted online on social media
- Knowledge of handling Sales / Channel / Marketing or more specifically related with Channel Marketing / Trade Marketing / BTL Marketing
- Excellent knowledge of Marketing, Consumer buying behavior & Channel development
- Strong competence in BTL advertising marketing as well as deep knowledge of BTL advertising suppliers.
- Strong capabilities in coordinating and negotiating with the BTL Marketing supplier's chain IS A MUST.
- Should possess a dynamic and professional approach with extensive operational experience
- Energetic, versatile, and a creative problem-solver
- A talented, flexible individual with the ability to multitask, exercise initiative and work effectively under pressure, paying strong attention to detail
- Effective communications, presentation, interpersonal supervisory customer relations skills
- Expertise in MS Office, Word, PowerPoint, and Excel
- Comprehensible organizational, analytical, Problem-solving, and negotiating skills
- A focused, detailed, and disciplined approach to tasks
- The ability to work in collaboration with multiple stakeholders (Internal & External)
- Willing to accept responsibilities & take initiative.
- Willing to travel extensively and intensively
- Ability to work under pressure, ability to meet short deadlines i.e. turn around work in tight deadlines
- Hindi speaking and knowledge of vernacular languages would act as an added advantage.
- Attractive, smart, charming personality is a must.

**We are looking for Immediate joiner, if you can match the above given criteria, Please share your updated CV with us.**

**Contact Person**:
**Md. Zeeshan Alam**

**Human Resource || Abybaby Group**

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