Media Buyer Executive

6 months ago


Bhopal Madhya Pradesh, India Vellko Media Pvt Ltd Full time

**Company Description**:
VellKO is a performance marketing agency providing online marketing and advertising programs to drive specific actions such as sales, leads, and clicks. We connect brands serious about increasing sales with

Job Opportunity: Media Buyer at Vellko

Join Vellko as a Media Buyer specializing in Google Ads & Social Media advertising.

**Responsibilities**:
**Research and Analysis**:

- Conduct thorough market research to identify target audiences, media consumption habits, and industry trends.
- Analyse data and insights to develop a deep understanding of consumer behaviour and preferences.
- Stay updated on emerging media trends, technologies, and platforms.

**Media Planning**:

- Collaborate with cross-functional teams to understand campaign objectives, target audience, and key messaging.
- Analyze data to optimize campaign performance.
- Expert in creating ads, manage and monitor growth by implementing campaign solutions, build campaigns, monitor and optimize for performance and work towards marketing objectives.
- Optimize media plans based on performance metrics and campaign goals.

**Budget Management**:

- Develop and manage media budgets.
- Ensure effective allocation of budgets across various media channels to maximize ROI.

**Vendor Management**:

- Build and maintain relationships with media vendors and platforms.
- Negotiate rates, terms, and added value opportunities with media partners.
- Stay trendy of industry benchmarks to ensure competitive pricing and favourable terms.

**Reporting and Analysis**:

- Monitor and analyse the performance of media campaigns.
- Provide regular reports and insights on key performance indicators (KPIs) to management,
- Recommend adjustments and improvements based on data-driven insights.

**Qualification**:
Bachelor's degree in Marketing, Advertising, or a related field.

Proven experience as a Media Planner or in a similar role within the marketing/advertising industry.

Strong analytical and quantitative skills with the ability to interpret data and trends.

Excellent communication and presentation skills.
- Salary: As per experience, Medical Insurance, International Trips for attending events.

**Experience**:

- Media buying: 1 year (required)

Work Location: In person

**Speak with the employer**

+91 9691235467


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