
Brand Executive
3 weeks ago
**JOB TITLE: Brand Executive**
**JOB DESCRIPTION**:
The Brand Executive implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organization’s brand equity. He / She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organization. The Brand Executive works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organization
**RESPONSIBILITIES**
**Website back-end management**
⦁ Learn & manage the website back end to make any updates to images, content, pricing etc. on the company website
⦁ Liaison with the website tech team to take new pages, components or features live
**Creative communication**
⦁ Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with graphic and video teams
⦁ Work with bloggers, content writers etc. to ensure brand communication, advertising copies etc. are as per brand standards and in brand tonality
**Website content management***
⦁ Create briefs, work with agencies/content writers to get website content, imagery etc., quality check and edit as needed to have the appropriate brand content on website
⦁ Upload and manage content on website, create offers, list new products etc.
⦁ Run periodic hygiene checks on the website and ensure smooth functioning
**Content for SEO**
⦁ Brief and guide writers/bloggers to get high quality output on blogs and articles for SEO purpose
⦁ Ensure timely implementation of content for SEO
**Promotions & offers***
⦁ Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website, offers, promotions and creative communication
⦁ Design and structure right offers, monitor performance and make changes as per data
**SKILLS AND COMPETENCIES**:
**Skills**
⦁ Strong verbal & written communication
⦁ Understanding of advertising and marketing campaigns
⦁ Understanding of creative communication, design and visual aesthetics
⦁ Proficiency in English and Hindi
⦁ Website content management experience will be a plus
⦁ Strong team management
⦁ Relationship management with all key internal stakeholders and external agencies
**Competencies**
⦁ Results driven & ROI focused
⦁ High consumer-centricity
⦁ People orientation
⦁ Strong bias to action
⦁ Agility and ability to take decisions/course correct fast
⦁ Cross functional collaboration & influencing stakeholders
**REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS**:
**DESIRED CANDIDATE PROFILE**:
⦁ 0 to 1 years of experience of which majority should be in a D2C ecommerce set up or consumer brands or agency role managing consumer brands
⦁ Graduate
⦁ Good verbal/written communication skills in English & Hindi
**Job Types**: Full-time, Permanent
Pay: ₹35,000.00 - ₹50,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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