Digital Strategist

2 months ago


Patna City Patna Bihar, India Piramal Swasthya Full time

**This role will be responsible for but not limited to the following**:.

This role focuses on supporting ED in developing and implementing digital IEC strategies that enhance public health communication and education across Bihar through social media / Digital Media Channel.
- Collaborate with the SHSB to identify key public health messages and target audiences for IEC initiatives.
- Develop at least 2 comprehensive digital IEC strategies that utilize social media and other digital channels to enhance public health communication.
- Create engaging content, including graphics, videos, and written materials, tailored to various audiences.
- Monitor and analyze the effectiveness of digital campaigns, making data-driven adjustments as necessary.
- Coordinate with cross-functional teams to ensure consistent messaging across all platforms.
- Stay updated on emerging digital trends and tools to enhance communication strategies.
- Prepare reports on campaign performance and provide actionable insights for future initiatives.

**Desirable Qualification & Experience**
- Bachelor’s degree in Communications, Public Health, Marketing, or a related discipline; Master’s degree preferred.
- Proven experience in developing and executing digital communication strategies.
- Minimum of 5-7 years of experience in digital marketing, public health communication, or a related field.

**Essential Skills**:

- Strong understanding of digital marketing principles and best practices, particularly in the context of public health.
- Excellent written and verbal communication skills with a knack for storytelling.
- Proficiency in social media platforms and digital content creation tools (e.g., Adobe Creative Suite)
- Analytical skills to assess campaign performance and audience engagement metrics.

**Travel**: Open for Travel

Pay: ₹700,000.00 - ₹900,000.00 per year

**Benefits**:

- Health insurance
- Life insurance
- Provident Fund

Schedule:

- Day shift

Application Question(s):

- What is your current CTC?

**Experience**:

- relevant: 5 years (required)

Work Location: In person

Application Deadline: 25/11/2024
Expected Start Date: 01/12/2024



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