PPC Executive

6 months ago

Mohali Punjab, India Finvasia Full time

Hi,
Greetings
Kindly find below the Job description for the role of **PPC (Pay-Per-Click) Expert.**

**Job Location
- **Mohali / Mumbai**Company Link

**About the Company**:
**Job Overview**:
**Key Responsibilities**:
**PPC Strategy Development and Implementation**:

- Design, develop, and manage PPC campaigns across multiple platforms (Google AdWords, Bing Ads, DSP, social media advertising, etc.).
- Perform thorough keyword research and selection, and optimize bidding strategies.

**Campaign Analysis and Optimization**:

- Monitor and analyze PPC campaign performance on a daily basis to ensure optimal results.
- Adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.

**Budget Management**:

- Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI.
- Provide regular financial reports and forecasts to management.

**Landing Page and Ad Copy Creation**:

- Work with the creative team to develop effective ad copies and landing pages for campaigns.
- Test and optimize landing pages and ad copy for better performance.

**Competitive Analysis**:

- Conduct regular competitive analysis to stay ahead of trends and tactics in the industry.
- Implement best practices and innovative strategies based on industry benchmarks.

**Collaboration and Reporting**:

- Provide regular detailed reports on campaign performance, insights, and recommendations for improvement.

**Qualifications**:

- Master’s degree in Marketing, Advertising, Business, or a related field.
- 5-7 years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms.
- Google Ads certification is highly preferred.
- Strong analytical skills with experience in Google Analytics and other analytical tools.
- In-depth understanding of SEM and digital marketing concepts.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and tight deadlines.
- Strong problem-solving skills and attention to detail.
- Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs.

**Preference**:
Work Background in a Financial Company operating on a global scale.

What We Offer:

- A challenging and rewarding role in a dynamic and growing company.
- Opportunities for professional development and career progression.
- Competitive salary package and performance-based bonuses.

**Job Types**: Full-time, Permanent

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund
- Work from home

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Morning shift

Supplemental pay types:

- Joining bonus
- Performance bonus
- Quarterly bonus
- Yearly bonus

Work Location: In person

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