Web Analytics

2 months ago

Bengaluru, India Decathlon India Full time

**About Us**: At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport"

We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.

You will be a part of the Omni-commerce team at Decathlon, with a specific focus on
- E-Commerce Turnover & Turnover growth
- Conversion Rate on mobile app and web
- Marketing Efficiencies (ROAS)

**Responsibilities**:

- Collect and analyze data from various sources to assess the effectiveness of our ecommerce initiatives, including website traffic, conversion rates, customer behavior, and sales trends.
- Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide regular updates to stakeholders.
- Identify patterns, trends, and opportunities within the data to drive strategic decision-making and improve ecommerce performance.
- Conduct in-depth analysis of customer segmentation, purchasing patterns, and product performance to optimize marketing campaigns and merchandising strategies.
- Collaborate with cross-functional teams, including marketing, product management, and finance, to ensure alignment and support data-driven initiatives.
- Monitor industry trends and best practices in ecommerce analytics to stay up-to-date with advancements and leverage new techniques and tools.
- Identify and implement improvements to data collection, tracking, and reporting processes to enhance data accuracy and efficiency.

**Qualifications**:

- Bachelor's degree in business, statistics, economics, or a related field. A master's degree is a plus.
- Proven experience in ecommerce analytics or a similar role, preferably within the retail industry.
- Proficiency in data analysis tools such as Google Analytics, GA4, GTM etc
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Experience in conducting A/B testing, funnel analysis, and segmentation.
- Knowledge of ecommerce platforms and understanding of online retail operations.
- Familiarity with SQL or other programming languages for data manipulation and analysis.
- Excellent communication skills and the ability to present findings and recommendations to both technical and non-technical stakeholders.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Passion for ecommerce and staying updated with industry trends and best practices.

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