Marketing Executive
2 months ago
**Position
- Marketing Executive**
**Exp
- 2+ years**
**Location -Crystal IT Park, Indore (WFO)**
**5 Days working**
**Responsibilities**:
- Lead SEO initiatives, conducting keyword research, optimizing on-page elements, and building high-quality backlinks to improve organic search rankings and website traffic.
- Manage PPC campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copy creation, bid management, and ongoing optimization for maximum ROI.
- Collaborate with cross-functional teams to ensure alignment of messaging and campaigns across various marketing channels.
- Monitor, analyze, and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for optimization.
- Stay updated on industry trends and algorithm changes related to SEO and PPC, adjusting strategies accordingly to maintain competitive advantage.
- Utilize web analytics tools to track and analyze website traffic patterns, user behavior, and conversion rates to identify opportunities for improvement.
- Develop and maintain strong relationships with external partners, agencies, and vendors involved in digital marketing efforts.
- Assist in the development of engaging content for digital marketing campaigns, including blog posts, social media content, and ad copy.
**Skills and Qualifications**:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and Bing Ads.
- Familiarity with web analytics tools (e.g., Google Analytics) to track and interpret website traffic and user behavior.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong written and verbal communication skills.
- Creative mindset and ability to think strategically about marketing campaigns.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Detail-oriented and results-driven.
Pay: ₹20,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
Application Question(s):
- What is your current & expected CTC?
What is your notice period?
**Education**:
- Bachelor's (preferred)
**Experience**:
- digital marketing: 2 years (required)
**Language**:
- English (required)
**Location**:
- Indore, Madhya Pradesh (required)
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