Marketing Executive

3 weeks ago

Indore Madhya Pradesh, India Abhyudaya Career Institute Full time

**Job Title**: Marketing Executive

**Company**: Abhyudaya Career Institute

**Location**: Indore

**Job Type**: Full-time

**About Us**:
Abhyudaya Career Institute is a leading educational institution specializing in IIT JEE and NEET coaching. With a commitment to excellence and a focus on nurturing young minds, we provide comprehensive coaching programs to help students achieve their academic goals.

As a Marketing Executive at Abhyudaya Career Institute, you will play a crucial role in driving student enrollment and promoting our coaching programs. You will be responsible for implementing marketing strategies to attract prospective students, generate leads, and increase brand awareness. Your primary duties will include organizing seminars, conducting direct marketing activities, and establishing partnerships with educational institutions and other relevant stakeholders.

**Key Responsibilities**:

- **Lead Generation**: Identify and pursue potential leads through various channels such as social media, online platforms, and educational events.
- **Event Management**: Plan, coordinate, and execute seminars, workshops, and promotional events to showcase our coaching programs and engage with prospective students and parents.
- **Partnership Development**: Build and maintain relationships with schools, colleges, tuition centers, and other educational organizations to explore collaboration opportunities and referrals.
- **Market Research**: Stay updated on industry trends, competitor activities, and student preferences to inform marketing strategies and enhance outreach efforts.
- **Brand Promotion**: Work closely with the marketing team to develop promotional materials, advertisements, and digital content to enhance brand visibility and attract student interest.
- **Lead Management**: Track and manage leads effectively using CRM tools, follow up on inquiries, and provide timely assistance to prospective students throughout the enrollment process.
- **Reporting**: Prepare regular reports on marketing activities, lead generation metrics, and conversion rates to assess the effectiveness of marketing campaigns and identify areas for improvement.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 2 years (required)
- total work: 2 years (preferred)
- Marketing: 2 years (required)

**Language**:

- English (preferred)

Work Location: In person

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