Search Engine Optimisation for Banking Sector at
3 weeks ago
**Search Engine Optimisation for Banking Sector at Cochin-Kerala**:
Open Banking and Financial Services Full-Time
- Post Date:Jul 14, 2023
- Last Date:Jul 24, 2023
- Location:Cochin
- Experience:Min 4 years
- Vacancy:1
- Gender Preference:ANY
- Salary:Annual Fixed CTC Rs.10.30 lakhs to Rs.15.00 lakhs
**Description**:
**Role**:Search Engine Optimisation**
Industry: Banking and Financial Services - Private Banking Sector
Posting: Ernakulam (Liable for transfer anywhere in India at the sole discretion of the Bank)
Qualification: MBA Marketing from a recognized University with a minimum score of 60%. _Those who have scored less than 60% marks will not be eligible for applying. (Guidelines for calculation of Percentage Marks - please see the bottom of the page)._
Work experience: Minimum 4 years in the domain and Hands-on experience with SEO, UI/UX and web traffic metrics.
Age: Not above 40 years
**Salary**: Fixed CTC per annum between Rs.10.30 lakhs and Rs.15.00 lakhs depending on the scale of appointment, place of posting and other factors. _(However, the scale of appointment will be fixed by the management based on the qualification and experience of the applicant)._
Terms of Employment: Probation Period 1 year
**While sending the profile, kindly ensure that the recent photograph is pasted in the profile.**
**APPLICATION END DATE**:24**-July-2023**
**Job Description/ Core Competencies**
- Responsible for ensuring superior customer journeys, user experience and organic page rankings and will also work closely with other departments to create content to drive traffic to the website and generate leads for the sales team.
- This role will be the custodian of our website & campaign pages (UI& UX) and also responsible for revamping the website.
- Ensure superior user experience/ journeys in all our digital platforms, analyse the competition and implement best practices. - Report on website analytics and assesses against goals (ROI & KPI)
- Auditing the website regularly for content.
- Research and implement search engine optimisation recommendations.
- Work with the marketing team to drive SEO in content creation and content programming
- Recommend changes to website& Campaign pages architecture, content, linking and other factors to improve SEO positions for target keywords
- Understand the target audience and their key demographics, interests and online behaviour with keyword search
- Plan a calendar with types of content (e.g. Blogs, posts etc.) based on the keyword trends
- Optimise the content considering SEO and Google analytics.
- Coordinate with the external/internal development team to keep website/ campaign pages to ensure a superior user experience and traffic.
- Manage all aspects of website analytics and file monthly reports on traffic behaviours and areas of improvement.
- Basic knowledge in web development
- Analytical mind set and critical thinking
**Guidelines for calculation of Percentage Marks**
- The Grade Point Average (GPA) to percentage conversion criteria as detailed below may be adopted for converting the GPA/SGPA/CGPA, as the case may be, to percentage in case marks are not directly given in the mark list and no criteria is available from the institution for converting the GPA to percentage. “Percentage= (GPA*7.1) + 11” (for the scale of 10-point)
**_ 18 Steps Consultants do not demand or accept money from Job Applicant(s)._
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