Content Strategist

1 month ago

Kolkata West Bengal, India Clirnet Services Full time

**Job Type**: Full-Time

**Overview**:
**Key Responsibilities**:

- ** Content Strategy Development**:

- Develop and execute a comprehensive content strategy aligned with the needs and interests of different specialist doctors (e.g., Neurology, Oncology, Infectious Diseases, and Diabetology).
- Analyze the latest trends, research, and guidelines in these medical fields to ensure the content is up-to-date and clinically relevant.
- Identify content gaps and opportunities based on user engagement data, feedback, and emerging medical developments.
- ** Content Management**:

- Collaborate with Editorial team to ensure content accuracy and clinical relevance.
- Manage content calendars, ensuring timely and consistent delivery of content across all specialties.
- ** Collaboration and Coordination**:

- Work closely with the Editorial team, medical writers, and designers to produce engaging and informative content.
- Coordinate with Client Servicing team to optimize content and user engagement.
- Ensure content aligns with clinical standards.
- ** User Experience and Engagement**:

- Analyze user engagement metrics to refine content strategies and improve the user experience.
- Implement feedback loops with Client Medical team to continuously enhance content relevance and effectiveness.
- ** Quality Assurance**:

- Maintain high standards of content quality, ensuring all materials are peer-reviewed and adhere to ethical guidelines.
- Ensure compliance with industry regulations and best practices in medical content dissemination.

**Qualifications**:

- Master's degree in a relevant field (e.g., Medical Science and Marketing); advanced degree preferred.
- Minimum of 5 years of experience in content strategy, preferably within the healthcare or pharmaceutical industry.
- Strong knowledge of Medical Specialities like Neurology, Oncology, Infectious Diseases, and Diabetology, with the ability to translate complex medical information into accessible content.
- Proven track record of managing content for specialist audiences, particularly in a digital environment.
- Excellent project management skills, with the ability to manage multiple priorities and deadlines.
- Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
- Proficiency in content management systems (CMS) and analytics tools.

**Preferred Skills**:

- Experience working with medical professionals or in a clinical setting.
- Familiarity with continuing medical education (CME) requirements and standards.
- Knowledge of SEO best practices and digital marketing strategies.

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