PPC Executive

3 weeks ago


Kolkata West Bengal, India The PEP House Full time

We are seeking a talented and analytical PPC Executive with a minimum of 2 years of experience in the eCommerce industry to join our digital marketing team. In this role, you will manage and optimise our Pay-Per-Click (PPC) campaigns across various platforms to drive traffic, conversions, and growth. If you have a strong understanding of digital advertising in eCommerce and are data-driven, we’d love to hear from you

Key Responsibilities:

- Campaign Management: Create, manage, and optimise PPC campaigns across platforms like Google Ads, Facebook, and Instagram, focusing on ROI and performance metrics.
- Keyword Research & Strategy: Conduct keyword research, competitor analysis, and audience targeting to improve ad relevance and reach.
- Ad Copy & Creative Coordination: Develop effective ad copy and collaborate with the creative team to ensure visuals align with brand standards and campaign objectives.
- Performance Tracking: Use analytics tools like Google Analytics, SEMrush, and platform-specific insights to track, measure, and report on campaign performance.
- Budget Management: Efficiently manage campaign budgets and ensure maximum cost-efficiency while meeting targeted KPIs.
- A/B Testing: Conduct A/B tests on ad copy, images, and landing pages to improve click-through rates (CTR) and conversion rates.
- Reporting & Analysis: Prepare detailed reports and insights on campaign performance, identifying trends, issues, and opportunities for improvement.
- Competitor Analysis: Monitor competitor strategies and keep up with industry trends to identify potential opportunities for optimization and growth.
- Conversion Rate Optimization (CRO): Work with the team to optimise landing pages and user experience to improve conversion rates.

Pay: ₹15,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person


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