Sales & Marketing Executive - Freshers

5 months ago

Bengaluru Karnataka, India D Gem Mount Full time

The Marketing Executive is responsible for developing and implementing marketing strategies to promote the brand and products. They work closely with the marketing team and other departments to ensure effective communication and promotion of the brand to target audiences. This role requires creativity, strategic thinking, and a deep understanding of the jewellery industry and consumer behavior.

Key Responsibilities:
Marketing Strategy Development:

- Collaborate with the marketing team and senior management to develop comprehensive marketing strategies aligned with business goals.
- Conduct market research and competitor analysis to identify market trends, consumer preferences, and opportunities for growth.
- Develop targeted marketing campaigns to reach key customer segments and drive sales.

Brand Promotion:

- Develop and maintain the brand identity and image through various marketing channels, including advertising, social media, and events.
- Create compelling content, including copywriting and visual assets, for marketing materials such as brochures, advertisements, and social media posts.
- Ensure consistency in branding across all marketing platforms and communications.

Customer Engagement and Loyalty:

- Develop strategies to enhance customer engagement and loyalty through targeted marketing initiatives, personalized messaging, and customer relationship management.
- Collaborate with the sales team to support customer retention efforts and drive repeat business.
- Collect and analyze customer feedback to identify areas for improvement and inform future marketing strategies.
- Collaboration and Communication:

- Collaborate with cross-functional teams, including sales, design, and operations, to align marketing activities with overall business objectives.
- Communicate marketing plans, objectives, and results to stakeholders within the organization.
- Build relationships with external vendors, agencies, and media partners to support marketing initiatives.

Qualifications and Skills:

- Bachelor's degree in marketing, business administration, or related field.
- Previous experience in marketing, preferably in the retail or jewellery industry.
- Strong understanding of marketing principles, techniques, and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and ability to generate innovative ideas.
- Passion for jewellery and fashion industry trends.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹18,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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