Marketing Associate

2 weeks ago


Bengaluru, India East Green PMS Full time

About the team:
The founders bring cross functional multi-industry experience (10+ years each) across hedge funds, family investment offices, NBFCs, management consulting, pharma, FMCG and internet startups. The founding team has been involved in the financial markets as analysts/traders/advisors for the past decade which has helped develop and fine tune East Green’s investment philosophy and process.

Role and responsibilities:

- Marketing Strategy Development: Collaborate with the founders to develop comprehensive marketing strategies that align with the fund's overall objectives and target audience.
- Content Creation: Develop engaging marketing content, including articles, presentations, brochures, newsletters, and other materials, to showcase the fund's investment strategies, performance, and competitive advantages.
- Events and Conferences: Coordinate the fund's participation in industry events, conferences, and networking opportunities. Organize logistics, create event materials, and represent the fund during these events.
- Brand Building: Work closely with the team to strengthen the fund's brand image and positioning in the market, ensuring consistent messaging across all marketing channels.
- PR and Media Relations: Support the fund's PR efforts, including press releases, media outreach, and coordination of media interviews, to raise awareness and promote positive media coverage.
- Data Analytics: Utilise data analytics tools to measure the effectiveness of marketing campaigns and provide insights for continuous improvement.
- Monitoring latest developments in marketing activities in the industry and provide recommendations on the same

Skills needed:

- A demonstrated interest in equity markets
- Good understanding of financial markets, business and economy
- Strong verbal and written communication skills
- Proficiency in digital marketing tools
- Independent thinking, diligence, persistence and curiosity is critical for long term success in this role
- Creative thinking and problem-solving skills
- Education: Bachelor’s degree in any discipline and not limited to Marketing or Business

Location: Bangalore, Karnataka, India

Documents for applying:
We need 2 documents from you:
1. Updated CV or LinkedIn profile

2. Marketing plan:

- Background: We are a new portfolio manager and the size of the fund is small
- What should we do in the initial few months in terms of marketing activities. This can also be a set of activities that you plan to do once you join
- Your doc can answer the following:

- Which marketing channels?
- What kind of content?
- How will you measure the impact?
- We understand that you may not have access to all the exact data. We just want to focus on your overall approach and rationale.
- One page only. Brevity is appreciated and wrong answers are also welcome. We suggest you to not spend more than 3 hours in composing this

**Salary**: ₹450,000.00 - ₹1,000,000.00 per year

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

Application Question(s):
**Education**:

- Bachelor's (required)

**Experience**:

- total work: 1 year (preferred)

Ability to Commute:

- Bengaluru, Karnataka (required)

Ability to Relocate:

- Bengaluru, Karnataka: Relocate before starting work (required)


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