Rupicard - Communication / Video Content

3 weeks ago

Bengaluru Karnataka, India ConsultBae Full time

**Role -Head - Communication / Video Content / Copywriter**

**Location**: Bangalore.

**Working Days**: 5 Days WFO

**Experience: 3**+

**About the Position**

The role requires collaboration with cross-functional teams, staying updated with industry trends, and driving brand awareness and lead generation.

**ROLES & RESPONSIBILITIES**:
**-Develop high-converting video ads**:

- You will take the lead in conceptualizing, scripting, and producing video ad content that drives strong ROAS on Facebook, and Instagram. This involves leveraging your expertise in DTC video advertising in crafting high-impact DTC video ads that resonate with our target audience and drive conversions.

**-Refine messaging and positioning** - You'll work towards continuously refining our messaging and positioning. This includes iterating on ad scripts, testing new angles and value propositions, and ensuring our video creative remains aligned with our overall brand strategy. Your goal will be to develop a deep understanding of what resonates with our audience and use those insights to inform ongoing creative optimization.

**-Stakeholder management**:

- Work alongside different internal & external stakeholders/ agencies to ensure consistent flow of communication on both copy and design fronts

**-Product videos** - Creating compelling explainer videos for our apps, social media channels

**-User-Facing Comms** - Draft copy for push notifications, SMS, in-app, WhatsApp comms and other user-facing touchpoints

**-Cross-collaboration**:

- Collaboration and brainstorming with the other members of the team to come out with innovative content ideas

**NEED TO HAVE**:

- **DTC video ad mastery**: You have 3+ years of proven experience creating high-converting video ads for DTC brands, specifically on Facebook and Instagram. You deeply understand the unique creative elements that drive performance in the DTC fintech space.
- **Video production expertise**:You have hands-on experience with all aspects of video production, from scriptwriting and storyboarding to shooting and post-production. You know how to craft compelling video narratives that engage viewers and drive action.

**-Portfolio -** A strong portfolio of script writing, videos, social media content creation and small/big campaigns.

**KEY REQUIREMENTS**:

- Bachelor's/PG degree or equivalent experience in Advertising is preferred
- Strong command over language and ability to articulate creatively across different mediums
- Extremely creative, witty, enthusiastic with great interpersonal skills.
- Ability to understand and communicate with 'Bharat' users
- Agency experience, FinTech experience is a plus
- Knowledge of regional languages is a plus

Rupicard is a VC funded fintech startup. We have 2 consumer apps - Rupicard: a credit card issued against fixed deposit, GoodScore: an app that helps people understand their credit scores in detail and get guidance on how to improve it. GoodScore is ranked in top 50 finance apps in Playstore and has 2Mn+ downloads. Our mission is to help 100Mn Indians having poor/no credit scores to build a good credit history and thereby get access to formal credit.

**About the Founders**

**Sanchit Bansal** - ex-Product leader at Amazon, leading the self-serve ads product for Amazon India, managing over 500mn$ in annual revenues. Graduated from IIT-D (Electrical Engg) and IIM-A

**Rakshit Agarwal** - Vice President at Warburg Pincus, has worked in Private Equity for the last 7 years with firms such as KKR, Apollo Global. Prior to MBA, worked with ITC and UrbanTouch. Graduated from IIT-M (Electrical Engg) and IIM-A.

  • Video Editor Intern

    6 days ago

    Bengaluru, India Rupicard Full time

    Company Description:Rupicard is a company based in Bengaluru that aims to democratize access to credit cards and design a credit card tailored for Bharat. Their vision is to transform credit cards from traditionally aspirational to a tangible reality for all, regardless of geographical constraints and financial backgrounds. Rupicard actively supports users...

  • Rupicard - Content Lead

    2 weeks ago

    Bengaluru, India Rupicard Full time

    Content Lead:The Content Lead will develop and execute our content strategy, create engaging content, manage our social media, conduct market research, and analyze marketing campaigns. Our ideal candidate is a creative marketing professional, preferably with a strong writing background. You're a master juggler, managing multiple projects with grace,...

  • Video Editor Intern

    1 week ago

    Bengaluru, India Rupicard Full time

    Company Description:Rupicard is a company based in Bengaluru that aims to democratize access to credit cards and design a credit card tailored for Bharat. Their vision is to transform credit cards from traditionally aspirational to a tangible reality for all, regardless of geographical constraints and financial backgrounds. Rupicard actively supports users...

  • Video Editor Intern

    1 week ago

    Bengaluru, India Rupicard Full time

    Company Description: Rupicard is a company based in Bengaluru that aims to democratize access to credit cards and design a credit card tailored for Bharat. Their vision is to transform credit cards from traditionally aspirational to a tangible reality for all, regardless of geographical constraints and financial backgrounds. Rupicard actively supports users...

  • Video Editor Intern

    1 week ago

    Bengaluru, India Rupicard Full time

    Company Description:Rupicard is a company based in Bengaluru that aims to democratize access to credit cards and design a credit card tailored for Bharat. Their vision is to transform credit cards from traditionally aspirational to a tangible reality for all, regardless of geographical constraints and financial backgrounds. Rupicard actively supports users...

  • Video Editor Intern

    1 week ago

    Bengaluru, India Rupicard Full time

    Company Description:Rupicard is a company based in Bengaluru that aims to democratize access to credit cards and design a credit card tailored for Bharat. Their vision is to transform credit cards from traditionally aspirational to a tangible reality for all, regardless of geographical constraints and financial backgrounds. Rupicard actively supports users...

  • Content Lead

    2 weeks ago

    Bengaluru, India Rupicard Full time

    Company DescriptionRupicard is a fintech company based in Bengaluru that aims to democratize access to credit cards. Our vision is to design a credit card specifically tailored for Bharat, transcending geographical constraints and financial backgrounds. We are committed to supporting users in building and improving their credit scores, contributing to their...

  • Content Lead

    2 weeks ago

    Bengaluru, India Rupicard Full time

    Company DescriptionRupicard is a fintech company based in Bengaluru that aims to democratize access to credit cards. Our vision is to design a credit card specifically tailored for Bharat, transcending geographical constraints and financial backgrounds. We are committed to supporting users in building and improving their credit scores, contributing to their...

  • Content Lead

    2 weeks ago

    Bengaluru, India Rupicard Full time

    Company DescriptionRupicard is a fintech company based in Bengaluru that aims to democratize access to credit cards. Our vision is to design a credit card specifically tailored for Bharat, transcending geographical constraints and financial backgrounds. We are committed to supporting users in building and improving their credit scores, contributing to their...

  • Rupicard-performance Marketing

    4 weeks ago

    Bengaluru, India ConsultBae Full time

    **Rupicard-Performance Marketing** **Location**:, Bangalore. **Working Days**:5 Days WFO **Preferred Qualifications** - Deep experience on operating Facebook and Google ad tools - Experience of driving growth for a fintech product, or an early stage product will be a plus - Ability to understand and communicate with 'Bharat'...

  • Rupicard- Recruiter

    2 weeks ago

    Bengaluru, India ConsultBae Full time

    **Role: Recruiter** Location: Bangalore 5 Days WFO Exp: 1-3 y **What You’ll Do** Design hiring plan aligned to the business and overall HR strategy Drive and implement various recruitment practices, processes and policies Develop and maintain various channels of sourcing, regularly reviewing them for effectiveness and results Weekly team reviews on...

  • Frontend Developer

    2 weeks ago

    Bengaluru, India Rupicard Full time

    Company Description :Rupicard is a fintech startup based in Bengaluru that aims to democratize access to credit cards and design a credit card tailored for Bharat. Our goal is to make credit cards accessible to all, transcending geographical constraints and financial backgrounds. We actively support users in building and improving their credit scores,...

  • Rupicard-credit Card Operations

    4 weeks ago

    Bengaluru, India ConsultBae Full time

    **Location**: Bangalore **Working Days**: 5 Days WFO **The primary responsibility would be managing and resolving billing disputes and fraudulent activity for Debit Cards and Credit Cards.** **Requirements**: - 2-3 years related work experience in bank operations - Ability to work in a fast paced environment meeting deadlines and production goals -...

  • Video Editor

    4 weeks ago

    Bengaluru, Karnataka, India Engage Digital Partners Full time

    **Responsibilities**: - Edit and produce compelling video content related to cricket, including match highlights, player features, analysis, and other cricket-related content. - Collaborate with the content team to create visually appealing and informative videos that resonate with the target audience. - Work closely with digital partners to understand...

  • Applied Scientist 2, Prime Video Content

    4 weeks ago

    Bengaluru, Karnataka, India ADCI - Karnataka Full time

    PhD, or Master's degree and 4+ years of CS, CE, ML or related field experience - Experience in patents or publications at top-tier peer-reviewed conferences or journals - Experience programming in Java, C++, Python or related language - Experience in any of the following areas: algorithms and data structures, parsing, numerical optimization, data mining,...

  • Video Editor

    17 hours ago

    Bengaluru, Karnataka, India Ceeco International Full time

    **Responsibilities**: - Edit and produce high-quality video content for social media platforms, including but not limited to Instagram, YouTube, and TikTok. - Collaborate with the content team to brainstorm and develop creative concepts for video content. - Ensure all video content is produced in alignment with brand guidelines and objectives. - Stay...

  • Video Content Creator

    4 weeks ago

    Bengaluru, India Indian Academy of Public Speaking Full time

    We are looking for a talented Video content creator and Editor to create videos that match the company's vision and are suitable for the promotion of our Academy. Ultimately, as a Videographer and Video Editor, you should be able to bring sight and sound together in order to provide an output that would attract the right customers. **Responsibilities** -...

  • Video Editor

    4 weeks ago

    Bengaluru, Karnataka, India LWYD Interactive LLP Full time

    Job Title: Video Editor Company: LWYD Interactive Location: Bangalore, India **Job Description**: LWYD Interactive is seeking a talented and creative Video Editor to join our dynamic team in Bangalore. As a Video Editor, you will play a crucial role in producing high-quality video content that aligns with our clients' needs and brand identity. You will...

  • Intern Video Editor

    6 days ago

    Bengaluru, Karnataka, India Vrudhi Infotainment Full time

    We are thrilled to announce an opportunity for a dynamic individual to join our team as an **Intern Video Editor at Vrudhi Infotainment Pvt Ltd**. This role offers a unique chance to showcase your creative talents while gaining valuable experience in the fast-paced world of digital media. **Position**: Intern Video Editor **Location**: Indiranagar...

  • Video Editor

    4 weeks ago

    Bengaluru, Karnataka, India Vyapar Full time

    **About Vyapar**: We are a technology and innovation company in the SaaS space, delivering business accounting software to Micro, Small & Medium Enterprises (MSMEs). With more than 10 Million users across 140 countries, we are one of the fastest growing companies in this space. We take the complexity out of invoicing, inventory management & accounting,...