Content Lead
1 month ago
Company Description
Rupicard is a fintech company based in Bengaluru that aims to democratize access to credit cards. Our vision is to design a credit card specifically tailored for Bharat, transcending geographical constraints and financial backgrounds. We are committed to supporting users in building and improving their credit scores, contributing to their overall financial well-being.
Role Description
The Content Lead will develop and execute our content strategy, create engaging content, manage our social media, conduct market research, and analyze marketing campaigns. Our ideal candidate is a creative marketing professional, preferably with a strong writing background. You’re a master juggler, managing multiple projects with grace, swiftly adapting to changes and always delivering on time. You also remain up-to-date with current trends, pop culture, and social media etiquette.
The role requires collaboration with cross-functional teams, staying updated with industry trends, and driving brand awareness and lead generation.
ROLES & RESPONSIBILITIES
- Develop high-converting video ads - You will take the lead in conceptualizing, scripting, and producing video ad content that drives strong ROAS on Facebook, and Instagram. This involves leveraging your expertise in DTC video advertising to craft high-impact DTC video ads that resonate with our target audience and drive conversions.
- Refine messaging and positioning - You'll work towards continuously refining our messaging and positioning. This includes iterating on ad scripts, testing new angles and value propositions, and ensuring our video creative remains aligned with our overall brand strategy. Your goal will be to develop a deep understanding of what resonates with our audience and use those insights to inform ongoing creative optimization.
- Stakeholder management - Work alongside different internal & external stakeholders/ agencies to ensure a consistent flow of communication on both copy and design fronts
- Product videos - Creating compelling explainer videos for our apps, and social media channels
- User-Facing Comms - Draft copy for push notifications, SMS, in-app, WhatsApp comms and other user-facing touchpoints
- Cross-collaboration - Collaboration and brainstorming with the other members of the team to come out with innovative content ideas
NEED TO HAVE:
- DTC video ad mastery: You have 3+ years of proven experience creating high-converting video ads for DTC brands, specifically on Facebook and Instagram. You deeply understand the unique creative elements that drive performance in the DTC fintech space.
- Video production expertise: You have hands-on experience with all aspects of video production, from scriptwriting and storyboarding to shooting and post-production. You know how to craft compelling video narratives that engage viewers and drive action.
- Direct response mindset: You have a keen understanding of direct response principles and how to apply them to video ads that generate clicks, conversions, and ROAS.
- Portfolio - A strong portfolio of script writing, videos, social media content creation, and small/big campaigns.
KEY REQUIREMENTS:
- Bachelor's/PG degree or equivalent experience in Advertising is preferred
- Looking for experience in the range of 3-8 years
- Strong command over language and ability to articulate creatively across different mediums
- Extremely creative, witty, enthusiastic with great interpersonal skills.
- Ability to understand and communicate with 'Bharat' users
- Agency experience, FinTech experience
- Knowledge of regional languages is a plus
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