Brand Creative Strategist

2 weeks ago


Gurugram Haryana, India InterGlobe Aviation (IndiGo) Full time

**Job Posting Start Date**:21 May 2024

**Location**: Gurgaon, HR, IN

**Company**:InterGlobe Aviation Ltd

**Job Summary**

As the Creative Lead, you will direct and execute creative projects, from campaign planning and ideation to scriptwriting and copywriting. Collaborating with the business team, you'll develop and present creative showcases, ensuring high-quality brand representation across all touchpoints. You will mentor junior creatives, manage project revisions, and provide visual direction to the graphic design team. Staying informed about industry trends and the brand's competition is essential.

**Responsibilities**:

- To be the Creative Lead who will provide overall direction, feedback and references for campaigns or other creative tasks
- Carrying out creative duties on multiple projects ranging from campaign planning and ideation to scriptwriting and copywriting 
- Working with the business team on all creative ideation and put together a creative showcase for any project 
- Presenting the entire creative plan for any campaign to leadership
- Be the brand custodian and be focused at elevating the overall quality of creatives across touchpoints 
- Coordinating with the Internal teams on a daily basis on any task ranging from a topical post or to an annual campaign strategy 
- Providing visual direction to the graphic design team on any idea or concept that comes from you 
- Understanding and breaking down the brief to the junior creatives in order to ensure a more smooth and efficient process 
- Working on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet business objectives
- Be actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post or any other creative articulation of an idea 
- Carry out in-depth research about the brand and its competition, its target audience and ensure you are fully aware of what the business needs at all times 
- Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends

**Education and skill-set required**
- Minimum qualification is graduation
- Minimum 7+ years of relevant experience is required

Strong leadership and project management skills
- Exceptional creativity and innovative thinking
- Proficiency in scriptwriting and copywriting
- Excellent communication and presentation abilities
- Ability to mentor and guide junior creatives
- Strong understanding of brand development and strategy
- Up-to-date with industry trends and competitive analysis
- Ability to provide clear visual direction and feedback
- Efficient in managing timelines and meeting business objectives

“At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connections with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their - but not limited to - gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, differently-abled status, marital status, nationality, age, family status, and maternity status.”



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