Brand Strategist

1 week ago

gurugram, India Dentsu India Full time

About Dentsu India:


Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before


Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.


In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.


Learn more at:


Role Summary:


Brand within Dentsu Internationa l: Dentsu Creative

Job Title : Brand Strategist

Location : Udyog Vihar, Phase-5, Gurugram

Working Days: 5 days/week in the office

Experience : 1 to 2 years of experience in digital marketing agencies, integrated ad agencies, mainstream advertising, new media, marketing, creative or similar roles within mainline or digital agencies. (Experience from other industries will not be considered for this position )


Job Purpose:

We are seeking a dynamic and creative Brand Strategist to join our team. The ideal candidate will have a strong focus on copywriting, creative strategy, and digital content strategy, with the ability to develop integrated strategies across various platforms. This role is perfect for someone with 1-2 years of experience in an advertising agency environment who is passionate about crafting compelling brand narratives and driving impactful marketing campaigns.


Key Accountabilities


  • Creative Strategy : Develop innovative and effective creative strategies that align with client objectives and resonate with target audiences.
  • Copywriting : Craft engaging and persuasive copy for various channels, including digital, print, and social media, ensuring consistency and alignment with brand voice.
  • Digital Content Strategy : Create and implement comprehensive digital content strategies that leverage SEO, social media, and other digital marketing techniques to enhance brand presence and engagement.
  • Integrated Strategy Development : Develop and execute integrated marketing strategies that encompass a variety of media channels, ensuring a cohesive brand message across all touchpoints.
  • Client Collaboration : Work closely with clients to understand their brand vision, goals, and target audience, and translate this into effective marketing strategies.
  • Market Research : Conduct thorough market research to inform strategy development and stay updated on industry trends and consumer behaviour.
  • Performance Analysis : Monitor and analyze the performance of campaigns, providing insights and recommendations for optimization.


Professional Skills:


  • Experience : 1-2 years of experience in a similar role within an advertising agency.
  • Education : Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
  • Strong copywriting and storytelling skills.
  • Proficiency in developing creative strategies and content plans.
  • Knowledge of digital marketing tools and techniques, including SEO, social media marketing, and content management systems.
  • Ability to think strategically and creatively, with a keen eye for detail.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Preferred : Experience with integrated marketing campaigns and a portfolio showcasing successful brand strategies and creative work.


To apply, please apply here as well as send us your updated CV mentioning the below details to (so we are able to process your candidature faster):


Email subject: Ref: – Brand Strategist with Dentsu Creative, Gurugram


Name:

Current company:

Designation:

Total years of experience specifically in brand strategy and planning:

Are you comfortable working from the office location (Gurugram):

Annual CTC:

Expected CTC:

Notice period:


Please attach your CV.


We thank you for sending us your profile & details for this role . If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome


Working with us


By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.


Our Values


We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.


Next Steps


Sound exactly like the sort of role for you? Apply now

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