Brand Experience Executive

2 weeks ago

Kolkata West Bengal, India Heineken Full time

**Job title: Brand Experience Executive**

**Function: Marketing**

**JG:8**

**Location:

- Kolkata**

**The Role Reports to**:Brand Experience Manager

**The Role**:To grow UB’s visibility and presence in the market through managing key sponsorships and regional events, meeting our strategic objectives, and executing brand engagement.

**Key Accountabilities**:

- **Execution of new events and sponsorships in line with brand strategies**:

- Development, communication, and execution of the Brand Experience.
- Seek, secure, and retain both image and commercial properties
- Responsible to ensure that all sponsorships and events have a signed contract in place.
- Working with the Brand Experience Manager for for evaluation new proposals and successful renegotiations of existing properties
- Compile an accurate list of all Brand Experience properties, cost, volume, and return enabling the creation and maintenance of a regional database
- Prepare and present annual sponsorship reviews using the Heineken CSP tool highlighting UB activities, key achievements both in terms of direct and indirect added value.
- Collaborating with internal and external stakeholders for executing on ground event management
- Planning and organizing brand events, activations, and experiential marketing campaigns in region.
- Monitoring and evaluating the effectiveness of brand experience initiatives through metrics and feedback.
- Continuously improving and evolving the brand experience based on consumer insights and industry best practices.
- **Manage and leverage UB’s sponsorship portfolio and negotiate the renewal of existing contracts**:

- Responsible for the successful management of Brand Experience Portfolio.
- Create and build a strong relationship program for key contacts within UB’s key Brand Experience properties to ensure they are managed successfully and UB’s contract rights are delivered.
- Optimise the Brand Experience spend, ensure all activity delivers to agreed benchmark.
- Work with Sales Managers to ensure sponsorships are being executed correctly across the Region
- Identify promotional activities to drive brand awareness
- Make recommendations on sponsorship activations at selected events and venues to the Marketing team and act as liaison
- Responsible for Procurement and H&S for all brand activations while establishing and maintaining excellent relationships with external suppliers
- Excellence in execution of ongoing progress of events to ensure on-time completion.
- Liaise with key internal stakeholders to ensure the business is able to deliver to expectations and drive UB’s revenue targets.
- Manage the entire meeting planning process from invitation creation through event completion with both internal and external contacts; coordinate with contacts to ensure contracts are accurate, UB event criteria are received, understood, and implemented.
- Responsible for the negotiation of all brand experience contracts to ensure all CSP requirements are adhered to
- **Brand Experience Infrastructure**:

- Management of the business relationship between DB and our event supply partners, provide proactive strategic direction for all event infrastructure through the development of formal plans for continuous improvement
- Ensure utilization of all events infrastructure.
- Ensure auditing of existing equipment takes place yearly.
- Responsible for the maintenance of all equipment to include a review on if to retain, recycle or repurpose assets takes place yearly
- **Key Projects**
- Acting as a resource to the Brand Experience Manager to lead any projects to the business that deliver brand partnerships and sponsorships to enhance brand visibility and reach.

**Education Qualification**:Desired but not mandatory Qualification: Master’s in Business Administration

**Desired experience**
- Event Management & Sponsorship experience
- Deep and extensive relationship in Music, Sports and Cultural events organization
- AlcoBev industry experience is highly preferred
- 4+ years’ experience

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