Performance Marketing Executive
4 months ago
Job Title: Performance Marketing
Location: Chandivali, Mumbai
Company: Edot Services
A Performance Marketing Analyst is responsible for planning, executing, and optimizing online advertising campaigns to drive conversions, sales, and ROI.
**Responsibilities**
- **Campaign Strategy**: Developing and implementing performance marketing strategies to achieve business goals.
- **Optimization**: Continuously optimizing campaigns for maximum ROI through data analysis and testing.
- **Reporting**: Preparing regular reports on campaign performance, insights, and areas for improvement.
- **Collaboration**: Working closely with cross-functional teams (e.g., content, design, sales) to align marketing efforts with business objectives.
- **Staying Updated**: Keeping up with industry trends and emerging advertising platforms.
**Technical Skills**
- **Analytical Tools**: Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
- **Ad Platforms**: Expertise in managing campaigns on Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, etc.
- **Budget Management**: Experience in managing and optimizing large advertising budgets.
**Experience**
- 6 months to 1 year of experience in performance marketing or a similar role.
- 6 months to 1 year of experience in performance marketing or a similar role.
- **Campaign Management**: Hands-on experience with PPC campaigns on platforms like Google Ads, Facebook Ads, Bing Ads, etc.
- **SEO/SEM Knowledge**: Understanding of search engine optimization (SEO) and search engine marketing (SEM).**Tools & Platforms**:
- **Advertising Platforms**: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
- **Analytics Tools**: Google Analytics, Google Data Studio, Adobe Analytics.
- **CRM Tools**: Salesforce, HubSpot, or other customer relationship management tools.
**Job Types**: Full-time, Permanent
**Benefits**:
- Flexible schedule
- Paid sick time
Schedule:
- Day shift
- Fixed shift
**Education**:
- Bachelor's (required)
**Experience**:
- Lead generation: 1 year (required)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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