Growth Marketer

4 weeks ago

Baner Road Pune Maharashtra, India EduFund Full time

A growth marketer is responsible for driving customer acquisition, engagement, and retention for a company or product. Their main goal is to increase revenue and customer base by implementing strategic marketing initiatives that help the company achieve sustainable growth.

**The key responsibilities of a growth marketer include**:
Conducting market research to understand customer needs, preferences, and behaviors.

Co-own key metrics across the customer journey i. e., user onboarding, user activation, user engagement/ retention and conversion.

Analyzing and interpreting data to identify trends, insights, and opportunities for optimization and growth

Setting and tracking KPIs and metrics to measure campaign effectiveness and ROI

Collaborating with cross-functional teams, such as product, sales, and design, to ensure alignment and synergy across all marketing efforts

Experimenting with new ideas, techniques, and technologies to continuously improve and innovate marketing strategies

Staying up-to-date with industry trends and best practices to remain competitive and relevant in the marketplace

**Specific criteria required**:
**EduFund **is an early-stage platform that helps Indian parents plan for their child's higher education in advance. Our product allows families to invest for education, take education loans, and receive competitive scholarships We were founded in 2020 by Eela Dubey (NYU 13') and Arindam Sengupta (Princeton 12').

EduFund team is filled with chai lovers, problem solvers, ridiculous jokes, and immeasurable passion towards our work. Our founding team has had the privilege of working at companies like Reliance, Goldman Sachs, CRISIL, GradRight, LeverageEdu, HDFC, and many others. We have raised over $5M in funding from notable investors such as MassMutual Ventures, Kunal Shah, and DSP Investment Managers. We are headquartered in Ahmedabad, with teams in Mumbai, Pune, and Bangalore.

**Job Types**: Full-time, Permanent

**Salary**: ₹600,000.00 - ₹1,000,000.00 per year

**Benefits**:

- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- Growth Marketing: 3 years (required)

Work Location: In person

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