Social Media and Digital Media Marketing Executive

3 weeks ago

Kolkata West Bengal, India Kaapro Management Solutions Full time

Opening: 1 Nos.- Job ID: 66934- Employment Type: Full Time- Reference:
- Work Experience: 5.0 Year(s) To 8.0 Year(s)- CTC Salary: 3.00 LPA TO 5.00 LPA- Function: Marketing / Advertising / MR / PR- Location:

- Kolkata

Posted On: 26th Aug, 2023
**Responsibilities**:
1.Develop and execute comprehensive social media and digital media marketing strategies across multiple platforms, including Facebook, Instagram, YouTube, LinkedIn, and others.
2.Plan and manage both organic and paid campaigns to increase brand visibility, drive website traffic, and generate leads.
3.Collaborate with the sales team to align marketing efforts with sales objectives and drive conversions.
4.Conduct market research and stay up-to-date with industry trends to identify new opportunities and emerging platforms for marketing campaigns.
5.Analyze campaign performance metrics, generate reports, and provide insights to optimize campaigns and improve results.
6.Monitor and engage with the online community, responding to inquiries and comments in a timely and professional manner.
7.Manage social media accounts, including content creation, scheduling, and publishing.
8.Collaborate with internal stakeholders, such as graphic designers and content writers, to create compelling and visually appealing content for campaigns.
9.Stay informed about the latest digital marketing tools, technologies, and best practices, incorporating them into our marketing strategies.

**Requirements**:
1. Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
2. Minimum of 5 years of experience in planning and executing organic and paid campaigns on social media platforms, including Facebook, Instagram, YouTube, LinkedIn, etc.
3. Proficient in using social media management tools and advertising platforms to optimize campaigns and track performance.
4. Strong understanding of SEM (Search Engine Marketing) strategies and tactics.
5. Proven ability to collaborate with sales teams to align marketing efforts with business goals and drive conversions.
6. Analytical mindset with the ability to interpret data, generate reports, and make data-driven decisions.
7. Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
8. Creative thinking and problem-solving abilities, with a focus on driving results.
9. Strong organizational and project management skills, with the ability to handle multiple tasks and deadlines simultaneously.
10.Familiarity with graphic design principles and content creation tools is a plus.

**Key Skills**:

- Marketing Strategies
- Increase Brand Visibility
- Market Research
- Social Media Management Tools
- Search Engine Marketing

**Company Profile**:
We understand the toll emotional and psychological - struggles have on people’s lives. We’ve been there ourselves. Through the journey of twenty-six years with Lifeline Foundation, we have experienced how intense, debilitating, and widespread the mental - crisis truly is. The fact that eighty-five per cent of individuals suffer silently without any support is heartbreaking.
- was founded to empower people and permeate psychological knowledge through simple techniques. We want to be there for people in their moment of need and provide support. Our team of dedicated Psychologists have pooled in their years of experience to create a safe, empathetic and goal-oriented digital platform for real people.

We strive to help individuals build positive habits and strategies to ensure they enjoy the journey called life.

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