Digital & Performance Marketing Executive (Clothing
3 months ago
**Job Title**: Digital & Performance Marketing Executive (Clothing Brand)**Job Type**: Full-time**Location**: Noida
**Job Overview**:
We are looking for a passionate and results-driven **Digital & Performance Marketing Executive** to join our growing team. In this role, you will be responsible for managing and optimising performance marketing campaigns across multiple digital platforms. You will play a key role in driving e-commerce growth through data-driven strategies, efficient budget management, and creative marketing solutions. Additionally, you’ll have the opportunity to work on influencer marketing as needed. If you thrive in a dynamic environment and enjoy taking ownership of various aspects of digital marketing, this role is perfect for you.
**Key Responsibilities**:
- **Performance Campaigns**: Plan and manage digital ad campaigns across Google, Facebook, Instagram, Snapchat, and other platforms to drive sales and maximise ROI.
- **Creative Strategy**: Collaborate with the design team to develop engaging, high-performing creatives and optimise ad content for better click-through and conversion rates.
- **Data Analysis & Budget Optimization**: Analyse campaign performance metrics (CTR, CPC, ROAS) and adjust targeting, creatives, and budgets in real-time to improve results.
- **Remarketing & Retargeting**: Design and implement effective remarketing strategies to re-engage potential customers.
- **Influencer Marketing**: Manage influencer collaborations to enhance brand visibility and drive engagement, when required.
- **Competitor Insights**: Keep an eye on competitors’ strategies and identify opportunities for improvement.
- **Reporting**: Prepare clear, actionable reports on campaign performance and offer recommendations for ongoing optimization.
**Required Skills and Qualifications**:
- Proven experience in performance marketing, with expertise in platforms like Google Ads, Facebook Business Manager, and WhatsApp Marketing.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Creative thinker with an eye for high-converting ad content.
- Ability to multitask and manage multiple campaigns efficiently.
- Familiarity with tools like Google Analytics and marketing automation platforms.
- Excellent communication skills and a collaborative mindset.
- Experience or interest in handling influencer marketing campaigns is a plus.
Pay: ₹30,000.00 - ₹65,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
Application Question(s):
- On which platforms do you have experience in running adds?
- Which industry have you experienced in ?
- How much of daily budget have you handled before?
- According to your experience how much ROAS required on Facebook for a clothing Brand?
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 3 years (preferred)
Work Location: In person
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