Marketing Administrator- Ott

2 weeks ago

Jaipur Rajasthan, India Vaibhav Global Full time

VGL India

Jaipur

Posted : 39 minutes ago

**VGL COMPANY OVERVIEW**:
Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount electronic retailer of fashion jewelry, gemstones and lifestyle products in US, UK, Germany & Canada.

Today’s customers seek convenient shopping experience. We are available to the customers via our proprietary 24X7 TV Shopping channels (Shop LC in US & Germany and Shop TJC in UK) and other digital medium which includes website, mobile apps, Over-The-Top platforms (OTT’s), social media and third-party marketplaces. Thus, today VGL reaches out to almost 124 million households across US, UK & Germany. As digitization increases, online retail is expected to grow and mature, our portfolio & omni-channel strategy will accordingly evolve alongside. VGL has a group turnover of approx. Rs. 2,750 Crore (FY 2021- 2022) and employs over 4000 people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers.

Under our flagship one-for-one meals initiative ‘Your Purchase Feeds...’, we served 13 million meals to school children in India, US and UK. With this, we have served 63 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

VGL is a Great Place to Work (GPTW) certified organization.

**SHOP**LC** OVERVIEW**:
**TJC OVERVIEW**:
**SHOP**LC** GERMANY OVERVIEW**:
**Our Purpose**:
Delivering joy.

**Our Vision**:
Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

**Our Mission**:
To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

**Our Core Values**:

- Teamwork
- Honesty
- Commitment
- Passion
- Positive attitude

**Job Description -**
- Administrating stream performance and reporting on viewership metrics.
- Managing tasks related to marketing activations, content planning, ads campaign set-up,
and analytics.
- Developing innovative ideas to promote Shop LC on various OTT platforms.
- Collaborating with marketing and social media teams to utilize appropriate creative assets
for brand promotion.
- Partnering with distribution partners to ensure effective marketing of Shop LC across their
sites, apps, and social media channels.
- Being accountable for daily, weekly, and monthly reporting and analysis of traffic to
increase viewership and sales.

**Qualifications**:

- Bachelor's degree in Marketing, IT, Media, or a related field.
- Proven experience with video, media, and technology in relevant industries preferred.
- Deep knowledge and understanding of media/social platforms such as YouTube, Facebook,
Instagram, etc.
- Strong analytical skills with a focus on market research.
- Ability to think innovatively and creatively to develop effective marketing strategies.
- Experience in content management and creative strategy.
- Proficiency in performance measurement and analysis

**Job Overview**:

- **Compensation**: ₹ 3,50,000-5,50,000 Yearly
- **Level**: MID-LEVEL
- **Location**: Jaipur
- **Experience**: 1.5+ Years
- **Qualification**: Graduate/Post Graduate
- **Work Mode**: Onsite
- **Job Type**: Fulltime

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