Review and Ratings Influencer Marketing

6 months ago

Jaipur Rajasthan, India Vaibhav Global Full time

VGL India

Jaipur

Posted : 2 hours ago

**VGL COMPANY OVERVIEW**:
Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount electronic retailer of fashion jewelry, gemstones and lifestyle products in US, UK, Germany & Canada.

Today’s customers seek convenient shopping experience. We are available to the customers via our proprietary 24X7 TV Shopping channels (Shop LC in US & Germany and Shop TJC in UK) and other digital medium which includes website, mobile apps, Over-The-Top platforms (OTT’s), social media and third-party marketplaces. Thus, today VGL reaches out to almost 124 million households across US, UK & Germany. As digitization increases, online retail is expected to grow and mature, our portfolio & omni-channel strategy will accordingly evolve alongside. VGL has a group turnover of approx. Rs. 2,750 Crore (FY 2021- 2022) and employs over 4000 people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers.

Under our flagship one-for-one meals initiative ‘Your Purchase Feeds...’, we served 13 million meals to school children in India, US and UK. With this, we have served 63 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

VGL is a Great Place to Work (GPTW) certified organization.

**SHOP**LC** OVERVIEW**:
**TJC OVERVIEW**:
**SHOP**LC** GERMANY OVERVIEW**:
**Our Purpose**:
Delivering joy.

**Our Vision**:
Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

**Our Mission**:
To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

**Our Core Values**:

- Teamwork
- Honesty
- Commitment
- Passion
- Positive attitude

**Responsibilities**:
Ratings and Reviews:

- Moderate, tag, maintain daily both site and product reviews
- Evaluate, analyze and improve customer journey on review collection
- Based on ecommerce trends, evaluate, test and propose how to use the reviews to have an effect on conversion (review visibility)
- Working with digital advertising team to improve the ratings of the promoted products
- Working with buyers give and take feedback on what products need improvement on ratings collection/visibility
- Propose and design ideas on new initiatives for review collection, review visibility and processes that help increase the overall rating
- Work with vendor platform support team on day to day issues on moderation, customer service, technical issues
- Work with vendor platform success manager to craft strategies and initiatives to increase overall rating
- Work with Customer Service Team on tagging the reviews that need attention from CS team
- Work with ecommerce team on proposals for bundling based on reviews collected
- Keep following trends, propose new paths on overall customer experience that affects reviews collection and overall site ratings
- Collaborate with sister company’s coworkers to share the knowledge and test the initiatives that worked for them

Influencer Marketing:

- Find and outreach influencers
- Interact, reply and communicate with influencers questions and concerns
- Build a connection with the influencers onboard
- Prepare the trackings, reporting, KPIs for the program performance
- AB test different influencers niches and measure performance
- Prepare lists with trackings, codes and follow the influencers product stock and flyers (or any other thing) that is included in the box
- Stay up-to-date with industry trends, best practices, and emerging platforms to inform strategy.
- Oversee the creation and approval of influencer-generated content to ensure consistency and brand alignment.
- Work closely with the creative and content teams to integrate influencer content into broader marketing campaigns.
- Develop guidelines and best practices for influencer content creation and collaboration.
- Use data to optimize and improve future influencer marketing efforts.
- Work with different ecommerce teams to align the need for content and how to reach to influencers/content creators not to clash with the main program
- Collaborate with sister company’s coworkers to share the knowledge and test the initiatives that worked for them

**Reporting to**: Head of Digital Marketing

Work Location: Jaipur,Rajasthan ( India)

Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

**Job Overview**:

- **Compensation**: ₹ 4,00,000-5,00,000 Yearly
- **Level**: JUNIOR LEVEL
- **Location**: Jaipur
- **Experience**: min. 2 Years
- **Qualification**: Masters in Marketing
- **Work Mode**: Onsite
- **Job Type**: Fulltime

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