Digital Marketing Associate

3 weeks ago

Mumbai Maharashtra, India Aspire Each Overseas Consultants and Advisors LLP Full time

**Job Title**: Digital Marketing Associate

**Job Summary**:
**Social Media Marketing**:

- Creating and managing social media profiles.
- Developing content calendars and scheduling posts.
- Engaging with followers and responding to comments/messages.
- Analyzing social media metrics and adjusting strategies accordingly.

**Content Creation**:

- Writing blog posts, articles, and website copy.
- Creating visual content such as graphics, infographics, and videos.
- Optimizing content for search engines (SEO).

**Paid Advertising**:

- Setting up and managing pay-per-click (PPC) campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Monitoring ad performance and adjusting bids/targeting to optimize ROI.
- Creating ad creatives and copy.

**Analytics and Reporting**:

- Monitoring website traffic and user behavior using tools like Google Analytics.
- Generating reports on key performance indicators (KPIs) such as website traffic, conversion rates, and ROI.
- Providing insights and recommendations based on data analysis.

**Search Engine Optimization (SEO)**:

- Conducting keyword research and identifying opportunities for website optimization.
- Optimizing website content, meta tags, and structure for improved search engine rankings.
- Building backlinks through outreach and content promotion.
- Monitoring search engine algorithm changes and adjusting strategies accordingly.

**Campaign Coordination**:

- Collaborating with cross-functional teams (such as design, product, and sales) to align marketing efforts with overall business goals.
- Coordinating promotional activities across multiple channels.
- Ensuring consistency in brand messaging and visuals

**Customer Relationship Management (CRM)**:

- Managing customer databases and segmentation.
- Personalizing marketing communications based on customer data and preferences.
- Analyzing customer lifetime value and retention metrics.

**Market Research and Competitor Analysis**:

- Conducting market research to identify trends, consumer preferences, and competitors' strategies.
- Analyzing competitor activities and identifying areas for differentiation.
- Staying updated on industry news and developments.

**Continuous Learning and Development**:

- Staying informed about digital marketing trends, best practices, and emerging technologies.
- Participating in relevant training programs, webinars, and workshops.
- Experimenting with new tools and strategies to improve performance.

**Job Types**: Full-time, Part-time, Fresher, Internship
Contract length: 6 months

**Salary**: ₹8,000.00 - ₹20,000.00 per month

Expected hours: 40 per week

**Benefits**:

- Flexible schedule

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

**Language**:

- English (required)

Ability to Commute:

- Mumbai Suburban, Maharashtra (required)

**Speak with the employer**

+91 9324482899

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