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Digital Marketing Associate

7 months ago

Mumbai Maharashtra, India My Digital Shelf Full time

**Location**: Wework Chromium, Jogeshwari, Mumbai

**Working Hours**:Full-time, UK Timings (12:30 PM IST to 9 PM)

**Experience**: 3-4 years

**Salary**: INR 5.5 to 6 Lakhs per annum.

**About Us**:
My Digital Shelf is a leading platform in the B2B FMCG industry, specializing in events, conferences, and media engagements. Our mission is to provide consumer goods brands with effective digital strategies, utilizing a range of tools such as websites, promotions, gamification, analytics, SEO, and targeted brand engagement through events and webinars.

**Responsibilities**:

- Execute social media strategies, with a focus on LinkedIn and Twitter.
- Create engaging and compelling content for ads, blogs, and other social media platforms.
- Conduct keyword research, market research, and competitor analysis to inform social media strategies.
- Collaborate with the marketing team to align social media efforts with overall marketing goals.
- Upload basic content on CMS platforms.
- Monitor and analyse social media metrics to track the success of campaigns.
- Stay updated on industry trends and best practices in social media marketing.
- Implement digital marketing and SEO strategies for the companies and conferences' visibility.
- Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships.
- Proofread website updates at all stages of the conference life cycles.
- Collaborate with internal stakeholders, editors, internal designers, and conference producers to ensure marketing campaigns have been implemented effectively.
- Create content and deliver communications that drive lead generation.
- Work closely with external partners to meet agreed deadlines cost-effectively.
- Manage the shows' blogs, securing content from partners, editors, and exhibitors to drive new customers to the site.
- Fulfil media deals, contribute to direct marketing, and support social media initiatives.
- Conduct database filtering and segmentation.

**Requirements**:

- 3-4 years of experience in digital marketing, preferably in the B2B industry and events.
- Proven experience with LinkedIn and Twitter marketing.
- Strong writing skills for creating ads, blogs, and other social media content.
- Knowledge of keyword research, market research, and competitor analysis.
- Ability to upload basic content on CMS platforms.
- Familiarity with social media analytics tools.
- Excellent communication and collaboration skills.
- Graduated to degree level or equivalent in Marketing, Social Sciences, Humanities, Languages, or a similar field.
- Fluent in written and spoken English.
- Ability to work under pressure and meet demanding deadlines.
- Independent worker with a proactive attitude and the ability to take ownership of key projects.
- Strong multitasking and prioritization skills are essential.
- Proficient in both Windows and Mac operating systems, including PowerPoint, Keynote, Excel, Word, and Outlook.
- Strong interpersonal and communication skills, both verbal and written, able to successfully interact with various parts of the business and stakeholders at all levels.
- Excellent organizational, analytical, and administrative skills, with meticulous attention to detail.
- Flexible in approach and able to amend hours as required to suit business needs.

**Job Types**: Full-time, Permanent

**Salary**: ₹45,000.00 - ₹50,000.00 per month

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (required)
- total work: 3 years (required)

Ability to Commute:

- Mumbai, Maharashtra (required)

Ability to Relocate:

- Mumbai, Maharashtra: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**
+91 7721945661