Digital Marketing Expert

6 months ago

Noida, India Alpha Delving Full time

As a Digital Marketing Expert, you will be responsible for developing and executing comprehensive digital marketing strategies to drive online traffic and generate leads for our company. You will play a crucial role in creating and implementing successful campaigns across various digital channels to attract and retain customers, increase website traffic, and generate leads.

**Key Responsibilities**:

- **Digital Strategy Development**: Analyze market trends, competitor activities, and customer behavior to formulate effective digital marketing strategies aligned with the company's goals and objectives.
- **Online Advertising**:Plan, manage, and optimize online advertising campaigns across platforms such as Google Ads, social media ads (Facebook, Instagram, Twitter, LinkedIn, etc.), and other relevant ad networks.
- **Search Engine Optimization (SEO)**: Implement SEO best practices to improve organic search rankings and increase website visibility on search engines.
- **Content Marketing**: Develop and execute content marketing strategies, including creating compelling and engaging content for the website, blog, social media, and other online platforms.
- **Social Media Management**: Oversee and manage the company's social media accounts, creating engaging content, responding to comments, and monitoring social media trends and discussions.
- **Website Analytics and Conversion Optimization**: Monitor and analyze website performance using tools like Google Analytics, and A/B testing to optimize conversion rates and user experience.
- **Online Reputation Management**: Monitor online mentions and reviews, responding to customer feedback and maintaining a positive brand image.
- **Lead Generation and Conversion**: Implement strategies to generate qualified leads and optimize conversion funnels to increase customer acquisition and retention.
- **Collaborative Teamwork**: Work closely with the marketing team, designers, developers, and other stakeholders to ensure cohesive marketing efforts and brand consistency.

**Skills and Qualifications**:

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in digital marketing with a track record of successful campaigns.
- Strong knowledge of SEO best practices and techniques.
- Excellent understanding of online advertising channels and strategies.
- Creative mindset with the ability to develop engaging content.
- Analytical skills to interpret data and derive actionable insights.
- Strong communication and interpersonal skills.
- Result-oriented and able to work effectively in a fast-paced environment.
- Certifications in digital marketing or related fields are a plus.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹10,000.00 - ₹15,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Commission pay
- Performance bonus

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- what is the average CPL you drive?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)
- social media lead generation: 1 year (required)
- Edtech Lead Generation: 1 year (required)

**Speak with the employer**
+91 9740190781

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