Digital Marketing Executive

3 weeks ago

Pune Maharashtra, India TriEdge Solutions Full time

Job Position:

- Digital Marketing Executive

Location: Pune

Job Role:
A Digital Marketing Executive plays a crucial role in the implementation and execution of digital marketing strategies to promote a company's products or services. Here are key responsibilities for a Digital Marketing Executive:

- **Digital Campaign Execution**:

- Ensure campaigns align with overall marketing objectives and target audience.
- **Social Media Management**:

- Develop and execute social media strategies to increase brand awareness and engagement.
- Create and curate content, schedule posts, and monitor social media platforms.
- **SEO and SEM**:

- Implement on-page and off-page SEO strategies to improve search engine rankings.
- Manage and optimize paid advertising campaigns (SEM) on platforms like Google Ads.
- **Content Creation**:

- Generate engaging and relevant content for various digital channels, including blogs, website pages, and social media.
- Collaborate with content creators and designers to produce multimedia content.
- **Analytics and Reporting**:

- Use analytics tools (e.g., Google Analytics) to monitor and analyze the performance of digital marketing campaigns.
- Provide regular reports on key performance indicators (KPIs) and insights for optimization.
- **Website Management**:

- Collaborate with web developers to ensure the website is optimized for user experience and conversions.
- Monitor website performance and implement improvements.
- **Lead Generation**:

- Implement strategies to generate leads through digital channels.
- Collaborate with sales teams to ensure effective lead management and nurturing.
- **Online Advertising**:

- Plan and execute online advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and others.
- Monitor and optimize ad performance based on key metrics.
- **Social Listening**:

- Monitor social media channels for brand mentions, industry trends, and customer feedback.
- Use insights from social listening to inform marketing strategies.
- **Community Building**:

- Build and manage online communities related to the brand or industry.
- Foster engagement and conversation within these communities.
- **Influencer Marketing**:

- Identify and collaborate with influencers and industry partners to amplify brand reach.
- Develop and maintain relationships with influencers.
- **Customer Relationship Management (CRM)**:

- Utilize CRM tools to manage customer data and personalize marketing efforts.
- Implement targeted marketing campaigns based on customer segments.
- **A/B Testing**:

- Conduct A/B testing on various elements of digital campaigns to optimize performance.
- Iterate on strategies based on testing results.
- **Trend Monitoring**:

- Stay informed about digital marketing trends, emerging technologies, and industry best practices.
- Implement innovative strategies to stay competitive.
- **Compliance**:

- Ensure that all digital marketing activities comply with legal and ethical standards.
- Stay updated on data protection and privacy regulations.

A Digital Marketing Executive is responsible for executing digital marketing initiatives to achieve organizational goals, drive brand awareness, and engage the target audience effectively. Adaptability, analytical skills, and a good understanding of digital marketing tools and platforms are essential for success in this role.

Graduates to apply.

**Salary**: ₹17,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Work Location: In person

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