Brand Executive

3 weeks ago

Delhi, India Cartel and Bros LLP Full time

Job Title: Brand Executive - Liquor Industry

Job Overview:
As a Brand Executive in the dynamic liquor industry, you will play a pivotal role in developing and executing strategic initiatives to enhance brand visibility, drive product awareness, and contribute to overall brand growth. This position requires a creative and results-oriented professional who can effectively navigate the complexities of the liquor market.

Key Responsibilities:
1. Brand Strategy Development:

- Collaborate with the marketing team to formulate comprehensive brand strategies aligned with business objectives.
- Conduct market research to identify trends, consumer preferences, and competitor activities.

2. Brand Promotion and Campaign Management**:

- Devise and implement engaging marketing campaigns to promote the brand across various channels.
- Manage the end-to-end execution of promotional activities, ensuring alignment with brand guidelines.

3. Product Positioning and Differentiation:

- Work closely with product development teams to ensure the alignment of product offerings with brand positioning.
- Identify opportunities for product differentiation and contribute to the development of unique selling propositions.

4. Market Analysis and Intelligence:

- Monitor market trends, consumer behavior, and competitor activities to inform strategic decision-making.
- Provide regular reports and insights on market dynamics, sales performance, and potential growth areas.

5. Event Management:

- Plan and coordinate brand events, product launches, and promotional activities to enhance brand visibility.
- Collaborate with external agencies and vendors for seamless event execution.

6. Collaboration with Sales Teams:

- Work closely with sales teams to align marketing strategies with sales objectives.
- Provide support in developing sales collateral and promotional materials.

7. Brand Performance Measurement:

- Establish key performance indicators (KPIs) to measure the success of brand initiatives.
- Analyze and report on the effectiveness of marketing campaigns, making data-driven recommendations for improvement.

Qualifications and Requirements:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in brand management within the liquor industry.
- Strong understanding of market dynamics and consumer behavior in the alcoholic beverage sector.
- Exceptional communication and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.

**Salary**: ₹10,744.23 - ₹30,025.07 per month

Application Question(s):

- where are you from Delhi

**Experience**:

- total work: 3 years (required)

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