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Social Media Marketing Executive
1 month ago
Job Title: Social Media Marketing Executive (with Influencer Marketing Expertise) - Perfume Brand
**Job Type**:Full Time
Job Overview:
We are seeking a creative and results-oriented Social Media Marketing Executive with a strong background in influencer marketing to join our team and help elevate the presence of our luxury perfume brand across digital platforms. This individual will be responsible for building and executing social media campaigns, fostering meaningful influencer collaborations, and driving engagement across all social channels to promote brand awareness, product launches, and customer loyalty.
Key Responsibilities:
Social Media Strategy & Brand Positioning:
Develop and implement a comprehensive social media strategy to strengthen the perfume brand’s online presence, focusing on Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
Create campaigns that reflect the luxury, elegance, and unique scent experiences of the brand, with a strong focus on storytelling, aesthetics, and lifestyle.
Align social media content with seasonal campaigns, product launches, and overall brand identity.
Influencer Marketing & Partnerships:
Identify, engage, and manage relationships with influencers, celebrities, and micro-influencers in the beauty, fashion, lifestyle, and fragrance sectors.
Coordinate influencer campaigns that authentically promote the brand and product range, ensuring high-quality content that resonates with the target audience.
Negotiate terms with influencers, ensuring campaigns are aligned with budget, goals, and brand values.
Track the success of influencer partnerships and ensure continuous engagement.
Content Creation & Curation:
Develop content that promotes the lifestyle, luxury, and experience of the perfume brand, including imagery, videos, and captions that appeal to both existing and potential customers.
Collaborate with the creative team to produce high-quality, visually captivating content showcasing the products in an aspirational, yet approachable way.
Curate user-generated content (UGC) from brand advocates, influencers, and customers, and incorporate into campaigns to foster community engagement.
Community Engagement & Brand Advocacy:
Build and nurture a dedicated community on social media platforms through regular engagement (comments, DMs, interactive polls, giveaways).
Respond to customer inquiries and comments promptly, ensuring positive brand interactions and customer satisfaction.
Leverage brand advocates, influencers, and loyal customers to build authentic online brand communities.
Analytics, Insights & Reporting:
Use analytics tools (e.g., Google Analytics, Instagram Insights, TikTok Analytics) to track social media performance, including engagement, reach, conversions, and ROI.
Prepare detailed reports on campaign effectiveness and influencer marketing performance, presenting actionable insights and opportunities for optimization.
Adjust strategies and content based on real-time data and feedback to optimize campaigns.
Paid Media & Social Advertising:
Plan and execute paid social media campaigns (e.g., Facebook and Instagram Ads, TikTok Ads) to increase brand visibility, drive traffic to the website, and boost product sales.
Manage ad budgets effectively, ensuring that spend aligns with campaign goals and KPIs.
Optimize ad performance by continually testing new creatives, audiences, and targeting strategies.
Stay Ahead of Trends:
Continuously monitor the latest trends in social media, fragrance industry developments, and influencer marketing strategies to ensure the brand remains innovative and competitive.
Stay updated on shifts in platform algorithms, content formats, and emerging social platforms relevant to the perfume and beauty industry.
Qualifications:
**Experience**:
1-2 years of proven experience in social media marketing, ideally within the beauty, luxury, or lifestyle sectors.
Strong background in influencer marketing, with a track record of successful campaigns and influencer relationships.
**Skills**:Expertise in managing and growing social media accounts on Instagram, TikTok, Facebook, and Pinterest.
Creative mindset with an eye for design, aesthetics, and trends, especially in relation to luxury and lifestyle branding.
Proficiency in using social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics, Instagram Insights).
Strong writing and communication skills for crafting compelling copy, captions, and campaign messaging.
Experience with paid social media advertising and campaign optimization.
Personal Attributes:
Passionate about the perfume, beauty, or luxury industry.
Detail-oriented with the ability to manage multiple campaigns simultaneously.
Highly collaborative and able to work cross-functionally with creative, marketing, and product teams.
A natural storyteller with the ability to engage audiences through captivating narratives and visuals.
Salary Range:
Base
