Growth Hacker
1 month ago
Join our team at Enghouse Systems Limited as a **Growth Hacker**
**The Role**:
**Key Responsibilities**:
- Develop and execute paid advertising and search campaigns, utilizing display ads, Google AdWords, remarketing, and retargeting campaigns.
- Oversee regional and national trade shows, events, and programs.
- Support lead and customer nurturing programs.
- Consolidate metrics and provide ongoing reporting and analytics to senior management, along with recommendations for program optimization.
- Collaborate with Sales, Business Development, Product Marketing, Customer Support, and other Marketing & Demand Gen teams, both in North America and internationally, to evaluate customer segments and create targeted digital marketing strategies based on customer profiling.
- Gather and share competitive insights related to marketing strategies used by competitors, and suggest counter-strategies based on trends and insights.
- Perform other duties as assigned.
**To Excel in this Role, You Should Bring**:
- A minimum of three years of B2B software marketing experience, with a preference for experience in contact center or cloud software.
- Preferred expertise in marketing automation, especially Marketo.
- Strong experience in digital marketing, encompassing SEO, organic searches, and search engine optimization.
- Solid experience with B2B events, including field events, trade shows, and user conferences.
- Strong experience with sales team enablement.
- Proficiency in project management and collaboration software (e.g., Basecamp, Monday, Sharepoint, MS Teams).
- A robust understanding of current online marketing concepts, strategies, and best practices.
- Competency in Microsoft Office Suite, Adobe Acrobat (form templates), PowerPoint design, and Google Analytics.
- Extensive knowledge of WordPress standards and functionality.
- The ability to develop effective digital marketing communications strategies across various sales models, including direct and channel.
- Excellent written and verbal communication skills, problem-solving abilities, and decision-making skills.
- Willingness to travel as needed (
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