Digital Marketing Associate
6 months ago
**Role & responsibilities**
We are seeking a skilled and results-driven Digital Marketing Executive to join our team at Bianca Home. As a Digital Marketing Executive, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to drive brand awareness, customer engagement, and sales growth.
Key Responsibilities:
Develop and execute comprehensive digital marketing strategies aligned with Bianca Home's brand objectives and target audience.
Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance and maximize ROI.
Monitor and analyze campaign metrics, including website traffic, conversion rates, and customer acquisition costs, to identify opportunities for optimization.
Collaborate with cross-functional teams including content creators, designers, and developers to ensure cohesive brand messaging across all digital channels.
Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
**Requirements**:
Bachelor's degree in Marketing, Communications, or related field.
Proven experience as a Digital Marketing Executive or similar role, preferably in the retail or home decor industry.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent communication skills, both written and verbal.
Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
Passion for home decor and lifestyle trends is a plus.
**Job Types**: Full-time, Permanent
**Salary**: ₹250,000.00 - ₹400,000.00 per year
**Benefits**:
- Health insurance
- Leave encashment
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
Ability to Relocate:
- Mumbai Suburban, Maharashtra: Relocate before starting work (required)
Work Location: In person
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