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Product Marketing

2 months ago

Gurgaon, India Fretron Private Limited Full time

**About the Company**

Fretron, India's #1 cloud-based collaborative Transport Management System, was founded in 2017 with a mission to revolutionize the logistics ecosystem by taking freight online. Our platform addresses complex challenges faced by the industry, connecting Shippers, Logistic Service Providers, and Fleet Owners to enable a simpler, more efficient, and responsive logistics network. As a fast-growing SaaS-based logistics organization, our vision is to provide innovative solutions that help major companies reduce freight costs, increase order and load management efficiency, minimize delays, and gain end-to-end visibility into their logistics operations.

**Job Summary**:
**Key Responsibilities**:

- Create and execute go-to-market strategies for new product launches, including target customer segmentation, messaging, content, and campaign development
- Collaborate with product management and sales to define and communicate product roadmap and sales enablement materials
- Develop customer and competitive insights to inform product development and marketing strategies
- Conduct customer research and market analysis to identify trends and opportunities for new product development
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases, and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral
- Demand generation - Develop and implement strategies to drive awareness and demand
- Evangelism - Serve as a company spokesperson and go-to product expert
- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms
- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

**Must-Have**:

- Experience developing and implementing marketing strategies for B2B SaaS products.
- Strong understanding of demand generation and marketing automation tools.

**Should Have**:

- Experience collaborating with sales and product teams to align messaging and value proposition.
- Skills in monitoring and reporting on the effectiveness of marketing initiatives.

**Nice to Have**:

- Experience optimizing integrated digital campaigns across multiple channels.
- Knowledge of lead nurture programs to improve conversion rates.
- Familiarity with current industry trends and best practices in product marketing.

**Requirements**:

- Bachelor's degree in marketing, business, or a related field
- 2+ years of product marketing experience in a B2B Saas company
- Experience in developing and executing go-to-market strategies for new product launches
- Strong analytical and communication skills, with the ability to translate technical features into customer benefits
- Excellent project management skills with the ability to manage multiple projects simultaneously
- Experience in developing and executing marketing campaigns across multiple channels
- Ability to work independently and as part of a cross-functional team
- Experience with product management and sales enablement preferred

***

**Job Location: Gurgaon**

**Schedule**:

- Fixed shift
- Monday to Friday
- Morning shift

**Ability to commute/relocate**:

- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (required)

**Speak with HR* +91 7428818800**

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹50,000.00 - ₹100,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Monday to Friday
- Morning shift

Ability to commute/relocate:

- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (required)
- Marketing: 1 year (required)

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