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Marketing Product Executive
1 week ago
Base Location: Gurgaon
JD
Position Purpose:
Responsible for managing the promotion andpositioning of a brand or the products and services that a companysells. Also responsible to attract more customers to buy from thecompany and to raise brand awareness through the creation ofmarketing campaigns.
EssentialFunctions:
Youare responsible for the category strategy including productportfolio marketing goals sales goals key activities and rollingforecast.
You monitor the market share salesand profit of your own product category in the category managementmatrix.
You are responsible for the existingproduct portfolio and manage the new launches.
You will visit field regularly (1030%) to assess the effectivenessof current strategy execution and assess opportunities for theportfolio assigned and get market feedback on the productsstrategies and programs.
You will develop goodKOL connect plan & execute KOL engagement activities and plannew KOL identification & enrolment plan.
Making Brand Plans for assigned products/product category and NewLaunch Plans followed by Execution of plans product materialcreation for sales team(Brochures Manuals Training PresentationsManuals Detailing script) creation activities conferencestrainings.
You will ensure collaboration withsales for effective execution of planned Marketing Activities andmonitor ROI for programs dexecuted.
You are theProduct Owner in agile development projects and are thereforeresponsible for the MVP and the maximization of customerbenefit.
You will develop and maintain new andexisting sales partnerships with other manufacturers and tradingpartners.
Strong communication personality witha high level of initiative and entrepreneurial thinking
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