Performance Marketing
4 days ago
For a Performance Marketing Executive, KRAs and daily tasks revolve around managing and optimizing digital ad campaigns, analyzing performance metrics, and ensuring alignment with sales goals. Here are some typical KRAs and daily responsibilities for such a role:
**1. Campaign Management and Optimization**
- **KRA**: Ensure successful setup, launch, and ongoing optimization of ads across digital channels (e.g., Google, Meta, DSPs, Amazon, Flipkart).
- **Daily Tasks**:
- Monitor active campaigns to ensure they’re performing as expected and make adjustments based on real-time data.
- Optimize bids, keywords, audiences, and ad placements to improve cost-per-click (CPC), return on ad spend (ROAS), and other KPIs.
- Test various ad formats, creative variations, and messaging to find the most effective combinations.
**2. Budget Management and Tracking**
- **KRA**: Maximize campaign effectiveness while staying within allocated budgets across channels.
- **Daily Tasks**:
- Track daily spend across all platforms to ensure campaigns stay within budget.
- Reallocate budget based on performance insights, focusing more on high-performing campaigns or channels.
- Provide recommendations for monthly and quarterly budgeting based on current campaign success.
**3. Data Analysis and Performance Reporting**
- **KRA**: Produce accurate, insightful reports that inform stakeholders of campaign performance.
- **Daily Tasks**:
- Prepare daily reports on ad spend, CPC, click-through rates (CTR), conversion rates, and other relevant metrics.
- Analyze performance against KPIs such as ROAS, cost-per-acquisition (CPA), and customer acquisition cost (CAC).
- Present findings and insights in easy-to-read reports or dashboards for internal teams and stakeholders.
**4. SEO and Organic Search Optimization**
- **KRA**: Improve visibility in organic search to drive additional traffic and reduce paid ad dependency.
- **Daily Tasks**:
- Track and analyze organic search rankings for key pages and keywords.
- Optimize on-page SEO elements, including meta descriptions, headers, and keyword integration.
- Collaborate with content and product teams to align SEO with ad campaigns for greater visibility.
**5. Sales Alignment and Goal Tracking**
- **KRA**: Align campaigns with sales targets, ensuring digital marketing efforts drive revenue growth.
- **Daily Tasks**:
- Track conversions and sales attributed to each campaign, adjusting strategy to meet or exceed sales targets.
- Work closely with the sales team to understand upcoming product launches or promotions.
- Provide insights on campaign impact on sales, including attribution analysis across platforms.
**6. Audience Segmentation and Targeting**
- **KRA**: Develop and refine audience segments to target the most relevant customers for each campaign.
- **Daily Tasks**:
- Review audience performance daily to identify high-value segments and refine targeting.
- Create custom audiences based on customer behavior, demographics, and interests.
- Experiment with lookalike audiences and remarketing strategies to improve reach and conversions.
**7. Competitor Analysis and Benchmarking**
- **KRA**: Stay competitive by regularly assessing competitor strategies and adapting campaigns accordingly.
- **Daily Tasks**:
- Monitor competitor ad placements, messaging, and promotions.
- Benchmark performance metrics against industry standards to ensure campaigns are competitive.
- Adjust campaigns in response to competitor activities, ensuring optimal positioning in the market.
**8. Marketplace and Offline Campaigns**
- **KRA**: Support marketplace and offline campaign initiatives to drive sales across Amazon, Flipkart, and other platforms.
- **Daily Tasks**:
- Track campaign performance on marketplaces like Amazon and Flipkart, focusing on sponsored ads and product listings.
- Adjust bids and targeting on marketplace campaigns to ensure high visibility and conversions.
- Work with offline marketing partners to coordinate cross-channel promotions and assess their impact on online sales.
**9. Conversion Rate Optimization (CRO)**
- **KRA**: Improve website and landing page performance to increase conversion rates.
- **Daily Tasks**:
- Conduct A/B tests on landing pages, ad creatives, and CTAs to improve conversion rates.
- Track user behavior on landing pages and make recommendations to improve the user journey.
- Collaborate with the design and web development teams to implement conversion-focused changes.
**10. Stakeholder Communication and Strategy Review**
- **KRA**: Keep internal stakeholders informed and involved in performance marketing strategies and results.
- **Daily Tasks**:
- Provide daily updates on campaign health, wins, challenges, and opportunities.
- Communicate with other departments (e.g., product, sales) to align marketing efforts with broader business goals.
- Participate in regular meetings to review campaign performance and discuss strategy changes based on recent data.
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mumbai, India TYS Performance Marketing Consultants Full timeWe're an agile team and we want someone that's as quick as we are - on their feet and with their wit, too. You'll spend your day working on Meta & Google Ads and of course the plethora of analytics and insights that come with it, essentially aiding the build and rebuild of both young and veteran brands, country-wide. And perhaps with your effort, we might...
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mumbai, India TYS Performance Marketing Consultants Full timeWe're an agile team and we want someone that's as quick as we are - on their feet and with their wit, too.You'll spend your day working on Meta & Google Ads and of course the plethora of analytics and insights that come with it, essentially aiding the build and rebuild of both young and veteran brands, country-wide. And perhaps with your effort, we might...
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Mumbai, India TYS Performance Marketing Consultants Full timeWe're an agile team and we want someone that's as quick as we are - on their feet and with their wit, too.You'll spend your day working on Meta & Google Ads and of course the plethora of analytics and insights that come with it, essentially aiding the build and rebuild of both young and veteran brands, country-wide. And perhaps with your effort, we might...
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Mumbai, India TYS Performance Marketing Consultants Full timeWe're an agile team and we want someone that's as quick as we are - on their feet and with their wit, too. You'll spend your day working on Meta & Google Ads and of course the plethora of analytics and insights that come with it, essentially aiding the build and rebuild of both young and veteran brands, country-wide. And perhaps with your...
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