Executive Strategic Alliance

2 months ago

Vijayawada, India IDP Education Ltd Full time

To sustain the current high growth momentum in the SP business at IDP India, there is a need to increase the non-web leads. It is critical that we forge alliances with educational institutions and also promote outreach activities.

Since a large number of institutes are situated in far flung area and in the out skirts of the main cities, it becomes a very time consuming for the counselling staff to be regularly involved in making cold calls and conducting outreach activities. In order to achieve a long term objective of having a structured approach to conduct LIS activities and increase field level leads, position of BDM is envisaged at the major branch offices. This person will be responsible for delivering office wise defined non web targets thru local outreach activities. The activities will be conducted as per agreed quarterly activity within approved budgets.

1. Institution Mapping - Map all colleges, school in the target geography of the office.

2. Institute Segmentation
- Institute segmentation based courses for proper target planning.

3. Relationships with Key Decision Makers - works with key decision makers of institutes and forge alliances.

4. Conduct LIS presentations
- Work on a quarterly calendar basis and conduct LIS presentations in the target institutes basis upcoming intakes and focussed destination.

5. Take appointments for seminars
- Take appointments and line up seminars with CR/ faculty.

6. Tie Ups for Local Branding in campuses
- Create opportunities for local promotion in campuses to create IDP visibility in possible areas in the campus like Libraries, Cafeteria, Mess, Common areas etc.

7. Sponsorship opportunities at target institutions - Create opportunities to sponsor institute annual days, institute magazines, events etc.

8. Create and qualify leads and get them entered in OSCAR.

9. Submit timely reports.

KPIs
- Achieving activity targets as per quarterly targets.
- Achieving 5 seminars per month.
- Creating IDP visibility in the target institutes.
- Achieving non web lead targets for the office.
- Capturing of leads in OSCAR

RELATIONSHIPS Internal External
- Immediate supervisor
- Area Heads/Branch Managers
- Marketing
- Central CRM & Service Desk team

 Key Decision makers at target Institutes

 Local marketing Vendors

**PERSON SPECIFICATION Essential requirements**:

- Bachelor’s or equivalent degree / MBA preferred
- Good presentation and communication including process mapping and documentation skills.
- Ability to collaborate across levels and functions
- Negotiation skills
- High detail orientation
- Minimum 3-5 years of similar experience is required

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