Associate- Social Media

6 months ago

Gurugram Haryana, India CashKaro Full time

**CashKaro**: Founded in April 2013 by Swati & Rohan Bhargava, CashKaro is India’s largest Cashback and Coupons platform with over 20 million registered users, backed by the esteemed Mr. Ratan Tata and leading VC firms including Kalaari, Korea Investment Partners, and Affle (which successfully raised 130 Crores INR in Series C funding in November 2022). With a revenue run rate of 200-250 Crores INR, we are on a trajectory to become the next Indian unicorn.- CashKaro serves as the ultimate destination for savings on online shopping, offering members the ability to compare prices, earn extra cashback, and access free coupons from over 1000 e-commerce sites, including industry giants like Flipkart, Amazon, Tata CliQ, Myntra, and Nykaa Fashion. Our dynamic work environment encourages creativity and effective teamwork, rewarding our employees for their contributions. Our relatively flat management structure enables our team to play a pivotal role in shaping our business.- CashKaro continues its rapid expansion and is constantly seeking exceptional, pioneering individuals who share our passion and commitment to realize our vision. This is an exciting moment to join our company and be a part of something truly extraordinary.**Do you have a passion for building brands and a knack for storytelling? Are you a social media whiz who thrives on creating engaging content? If so, then we want you**

We're looking for a creative and results-oriented Social Media Manager to join our team and elevate the online presence of our co-founders. You'll be responsible for developing and executing a comprehensive social media strategy that showcases their thought leadership, industry expertise, and personal stories.

***

**Responsibilities**:

- Develop and implement a social media strategy aligned with the co-founders' personal brands and overall company goals.- Create engaging content (written, visual, and video) that resonates with the target audience across various platforms (e.g., Facebook, LinkedIn, Twitter, Instagram).- Manage and maintain the co-founders' social media profiles, including posting, scheduling, and responding to comments and messages.- Stay up-to-date on the latest social media trends and best practices.- Collaborate with internal teams (Brand, marketing, communications) to ensure brand consistency across all platforms.- Analyze social media performance metrics and report on key results.- Identify and engage with relevant influencers and communities to expand reach.***

**Role Specifics - Day in the Life**
- Plan social media calendars, develop a communications strategy & create thought-leadership content- Ensure regularity and posting content across Instagram, Facebook, Twitter, YT, Threads & LinkedIN- Create reports and boost social media posts. Proficiency with Instagram boosting, and Facebook Ads Manager is key- Pitch, negotiate and execute collaborations with other brands- Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals- Coordinate scheduling and logistics, coordinate conferences, press interviews and manage information- Create engaging content that will increase followers, engagement and reach of all channels***

**Qualifications**:

- 1+ years of experience in social media marketing or a related field.- Proven track record of developing and executing successful social media campaigns.- Excellent understanding of social media platforms (Facebook, LinkedIn, Twitter, Instagram) and their unique audiences.- Strong writing and communication skills, with the ability to craft compelling and audience-specific content.- Experience with social media analytics and reporting tools.- Creative and strategic thinking with a passion for storytelling.- Excellent time management and organizational skills.- Ability to work independently and as part of a team.***

**Key Performance Indicators (KPIs)**:

- Increase in followers and engagement metrics (likes, comments, shares) across all social media platforms.- Growth in brand awareness and reach for the co-founders.- Positive sentiment analysis of social media mentions.- Successful execution of social media campaigns aligned with pre-defined goals (e.g., brand awareness, thought leadership, event promotion).

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