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Performance Marketer

1 month ago

Ahmedabad Gujarat, India ZealousWeb Technologies Full time

**Experience Required **:3+ Years

**General Information**

**Technical Skills**:

- Strong knowledge of PPC platforms, such as Google Ads and Bing Ads, and paid social platforms, including Facebook Ads and LinkedIn Ads.
- Experience with affiliate marketing and display advertising platforms.
- Proficiency in web analytics tools, such as Google Analytics, and ad tracking tools.
- Familiarity with conversion rate optimization and A/B testing tools.
- Knowledge of SEO principles and strategies.
- Experience with marketing automation tools, such as HubSpot or Marketo.
- Basic understanding of HTML, CSS, and JavaScript for landing page optimization.

**Non-Technical Skills**:

- Excellent analytical and data-driven decision-making skills.
- Strong communication and presentation abilities, both written and verbal.
- Ability to collaborate effectively with cross-functional teams.
- Proven leadership and team management skills.
- Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
- Creative problem-solving abilities and a growth mindset.
- Ability to work under pressure and meet deadlines. Strong understanding of customer behavior and market trends.
- Self-motivated and results-oriented, with a passion for driving business growth.

**Responsibilities**:

- Oversee the management of paid advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Optimize campaigns by analyzing performance data, making data-driven decisions, and implementing A/B testing to improve ROI.
- Collaborate with internal teams, such as content, design, and development, to create high-converting landing pages and ad creatives.
- Manage budgets and allocate resources efficiently to achieve marketing KPIs and business goals.
- Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.
- Stay up-to-date with industry trends, best practices, and emerging technologies to ensure the company stays ahead in the performance marketing space.
- Lead and mentor a team of performance marketing specialists, fostering a culture of collaboration and continuous learning.

**Job Types**: Full-time, Permanent

Pay: ₹60,000.00 - ₹90,000.00 per month

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 3 years (required)

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