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Svp, Demand Generation
1 month ago
Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It’s an opportunity to do something meaningful, each and every day. It’s having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive.
A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.
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SVP, Demand Generation
PRIMARY PURPOSE: Conceptualizes and executes lead generation through marketing tactics such as paid digital, social media, and search engine marketing. The SVP of Demand Generation provides strategic leadership and drives a comprehensive strategy to generate leads and nurture prospects, while aligning both sales and marketing to contribute to the overall growth of the company.
ESSENTIAL FUNCTIONS and RESPONSIBILITIES
- Conceptualizes and executes a comprehensive, multi-channel demand generation strategy, to drive growth and achieve the company’s overall objectives.
- Provides strategic leadership and direction to the Demand Generation team, fostering a collaborative and results-driven culture.
- Ensures a cohesive brand message and customer journey by aligning with sales on customer and prospect segmentation in CRM;
- Oversees data and analytics to measure success of lead quality, conversion rates, and impact of initiatives; makes data-driven decisions to enhance performance and optimize results.
- Leads the marketing targeting initiatives aimed at lead generation by segment.
- Deploys social and digital marketing campaigns in support of various marketing initiatives.
- Owns the demand generation budget, ensuring efficient allocation of resources and maximum return on investment.
- Partners with marketing, senior leadership, and sales management on demand generation performance results, current initiatives, and areas for optimization.
- Owns demand generation marketing automation and integration of marketing database and contact sources.
- Leads and mentors a team of marketing professionals to execute campaigns that drive qualified leads.
ADDITIONAL FUNCTIONS and RESPONSIBILITIES
- Performs other duties as assigned.
- Travels as required.
SUPERVISORY RESPONSIBILITIES
- Provides support, guidance, leadership and motivation to promote maximum performance.
- Administers company personnel policies in all areas and follows company staffing standards and training recommendations.
- Interviews, hires and establishes colleague performance development plans; conducts colleague performance discussions.
QUALIFICATIONS
Education & Licensing
Bachelor’s degree in marketing, business, or a related field from an accredited college or university required; Master’s degree preferred.
Experience
Ten (10) years of related experience or equivalent combination of education and experience required, to include at least five (5) years in a leadership role. Experience with CRM systems and a history of lead generation success with B2C or B2B.
Skills & Knowledge
- Strategic thinker with the ability to develop and implement innovative strategies
- Advanced understanding of digital and social media
- Strong understanding of CRM systems
- Excellent communication skills with the ability to communicate complex technical concepts to diverse audiences
- Results-oriented mindset with a focus on driving growth and achieving client objectives, while having strong presentation and analytical skills
- Proven success in a dynamic, global organization
- PC literate, including Microsoft Office products
- Excellent organizational, interpersonal, analytical, interpretive and negotiation skills
- Proven management/leadership skills
- Ability to create and complete comprehensive, accurate and constructive written reports
- Ability to work in a team environment
- Ability to meet or exceed Performance Competencies
WORK ENVIRONMENT
When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical: Computer keyboarding, travel as required
Auditory/Visual: Hearing, vision and talking
The statements contained in this document are intended to describe the
