Marketing Strategist with Financial Acumen

2 weeks ago

Shobhabazar Kolkata West Bengal, India Institute of NeuroDevelopment Full time

**Location**: Kolkata, West Bengal, India

**Company Overview**:
The Institute of NeuroDevelopment is a pioneering organisation dedicated to enhancing the lives of individuals with neurodevelopmental disorders, including autism, through comprehensive support, education, and research. We are committed to driving positive change in the field of child development and fostering a society that embraces diversity and inclusion.

**Key Responsibilities**:

- Develop and implement comprehensive marketing strategies to promote our programs, services, and initiatives to diverse audiences.
- Analyse market trends, consumer behaviour, and competitor activities to identify opportunities for growth and differentiation.
- Collaborate with cross-functional teams to create and execute integrated marketing campaigns that drive brand awareness, engagement, and conversion.
- Utilise data analytics and performance metrics to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimisation.
- Manage marketing budgets and expenses, ensuring cost-effectiveness and alignment with financial objectives.
- Monitor sales funnels and customer journeys to identify bottlenecks, inefficiencies, and areas for improvement.
- Develop and maintain financial models and forecasts to support strategic decision-making and resource allocation.
- Stay abreast of industry trends, emerging technologies, and best practices in marketing and finance to drive innovation and continuous improvement.
- Cultivate strong relationships with external partners, vendors, and stakeholders to maximise collaboration and achieve mutual objectives.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, Finance, or related field; Master's degree preferred.
- Proven experience (3 years) in marketing strategy development and execution, preferably in the healthcare, education, or non-profit sector.
- Strong analytical skills with the ability to interpret financial data, metrics, and performance indicators.
- Excellent communication, interpersonal, and project management skills.
- Demonstrated ability to work effectively in a fast-paced, collaborative environment.
- Creative thinking and problem-solving abilities with a results-driven mindset.

**Benefits**:

- Competitive salary commensurate with experience.
- Opportunities for professional development and growth within a dynamic and mission-driven organisation.
- Comprehensive benefits package including health insurance, retirement plans, and paid time off.

Join us in our mission to make a meaningful impact on the lives of individuals with neurodevelopmental disorders and contribute to building a more inclusive society.
- To apply, please submit your resume and cover letter outlining your qualifications and interest in the role._

Schedule:

- Day shift

Application Question(s):

- Current and Expected CTC with rationale behind the same.
- Briefly describe your previous experience makes you suitable for the given role.

**Experience**:

- Marketing: 3 years (required)
- Finance related: 1 year (preferred)
- Senior leadership: 2 years (required)

**Language**:

- Bengali (required)
- Hindi (preferred)
- English (preferred)

**Speak with the employer**

+91 9831086789

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