Marketing Associate

6 months ago

Hyderabad, India Ibexlabs Cloud Consulting Private Limited Full time

Ibexlabs is looking for an Associate to join the Marketing team to grow and support the business.

We are looking for someone passionate about technology and how it can help businesses grow. The Marketing Associate will be an integral part of the team and will be responsible for executing marketing campaigns, analyzing campaign performance, and project management.

As we are a distributed team, a collaborative attitude and the ability to take ownership are essential.

**Note**: The assessment will consist of 2 rounds:
Round 1: A written assignment to evaluate your understanding of marketing concepts and how they will be applied to our industry

Round 2: Online interview

**Mandatory requirements**:

- Understanding of marketing campaign management and execution
- Basic understanding of SEO
- Basic understanding of Google Analytics
- Content writing experience - social media and digital ads
- Experience working in the IT/IT Consulting industry (2 - 4 years)
- Excellent communication skills with English proficiency

**Responsibilities**:
The role will have the following responsibilities, not limited to:

- **Content Marketing**:

- Understand different content formats that are relevant for the different marketing channels.
- Research and identify trends prevalent in the cloud consulting ecosystem.
- Write short-form content for the brand's social media channels and ad campaigns.
- **SEO**:

- Support ongoing site-wide SEO efforts, which include content, on-page, off-page, and technical optimizations.
- Assist with internal site search optimizations, ensuring content tagging best practices are followed across the organization.
- Research and analyze competitor content for landing pages, backlinks, and relevant keywords.
- **Social Media**:

- Track and report the performance of essential metrics.
- Ensure brand consistency in posts through tone, voice, and terminology.
- Manage employee post recommendations and social media calendar.
- **Google Analytics**:

- Create dashboards for reporting of campaign performance
- Implement full-funnel attribution
- **Website**:

- Ensure the brand website is up to date by publishing new blogs, articles, and other content assets

**Job Types**: Full-time, Temporary

**Salary**: ₹700,000.00 - ₹1,000,000.00 per year

**Benefits**:

- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Schedule:

- Day shift
- Monday to Friday
- Morning shift

**Education**:

- Bachelor's (preferred)

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