PPC Executive
2 months ago
**Job Title: PPC Executive**
Location : Ahmedabad Work From Office
**Job Type**: Full-time
**Job Summary**:
**Key Responsibilities**:
**Campaign Management**:
1. Manage PPC campaigns across Google Ads, Bing Ads, and other platforms (Facebook Ads, LinkedIn Ads, etc.).
2. Implement PPC strategies to drive traffic, conversions, and ROI.
3. Conduct keyword research to identify opportunities and optimize ad copy to enhance click-through rates (CTR).
**Bid Management & Optimization**:
- Monitor and adjust bids to ensure campaigns are achieving maximum ROI.
- Optimize landing pages, ad copy, and bidding strategies.
- Analyze campaign performance and provide actionable insights and recommendations for improvement
**Budget Management**:
- Ensure that campaigns are delivered within the allocated budget.
- Monitor daily, weekly, and monthly spend against forecasts.
**Analytics & Reporting**:
- Use tools like Google Analytics and in-platform metrics to analyze campaign performance.
- Produce reports for management, highlighting campaign results, trends, and key metrics (CTR, CPC, CPA, ROAS, etc.).
- A/B test ad creatives, copy, and landing pages to continually improve performance.
**Collaboration**:
- Work closely with other members of the marketing team, including content creators, designers, and SEO specialists, to ensure cohesive digital strategies.
- Stay updated with industry trends, platform updates, and emerging PPC techniques.
**Competitor & Market Analysis**:
- Monitor competitors’ PPC activities and identify new opportunities for improvement.
- Keep up with the latest trends in the market to ensure campaigns are innovative and competitive.
**Key Skills & Qualifications**:
- Proven experience in managing PPC campaigns on Google Ads, Bing Ads, and social media platforms.
- Strong understanding of keyword research tools and platforms like Google Keyword Planner, SEMrush, or Ahrefs.
- Familiarity with Google Analytics, Google Tag Manager, and other analytical tools.
- Proficient in using bid management tools such as Marin, Kenshoo, or DoubleClick.
- Excellent analytical skills and attention to detail.
- Strong verbal and written communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with A/B testing and landing page optimization.
**Preferred Experience**:
- 1-3 years of experience in PPC or a similar role.
- Google Ads certification is a plus.
- Experience working in e-commerce or digital marketing agencies is an advantage.
Pay: ₹25,000.00 - ₹70,000.00 per month
Work Location: In person
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