Social Media Executive
3 weeks ago
Social Media Executive Roles and Responsibilities. Content Creation and Management: 1. Content Creation: Producing engaging and relevant content such as posts, images, videos, stories, and blogs. 2. Content Calendar: Planning and scheduling posts to ensure a consistent and strategic online presence. 3. Copywriting: Writing compelling captions, descriptions, and messages that align with the brand's voice and goals. 4. Graphic Design: Creating visually appealing graphics and multimedia content. Community Management: 1. Engagement: Interacting with followers by responding to comments, messages, and mentions. 2. Moderation: Managing and moderating user-generated content and discussions to maintain a positive community atmosphere. 3. Customer Service: Addressing customer inquiries, complaints, and feedback in a timely and professional manner. Analytics and Reporting: 1. Performance Tracking: Monitoring key performance indicators (KPIs) such as engagement rates, reach, impressions, and follower growth. 2. Data Analysis: Analysing metrics to assess the effectiveness of campaigns and content. 3. Reporting: Preparing regular reports to present insights and recommendations to stakeholders. Strategy and Planning: 1. Campaign Development: Planning and executing social media campaigns to support marketing goals and objectives. 2. Trend Analysis: Keeping up with industry trends, platform updates, and emerging social media features. 3. Competitor Analysis: Monitoring competitors' social media activities and strategies. Advertising and Promotion: 1. Ad Management: Creating, managing, and optimizing paid social media campaigns to drive traffic, leads, and sales. 2. Budget Management: Allocating and managing the budget for social media advertising. Collaboration: 1. Cross-functional Coordination: Working with other departments such as marketing, sales, PR, and customer service to ensure cohesive brand messaging and strategy. 2. Influencer Partnerships: Identifying and collaborating with influencers to expand reach and credibility. Crisis Management: 1. Reputation Management: Handling negative comments or PR crises to protect the brand’s reputation. 2. Crisis Response: Developing and implementing strategies to address and mitigate potential social media crises. Innovation and Continuous Improvement: 1. Experimentation: Testing new content formats, strategies, and technologies to stay ahead of the curve. 2. Training and Development: Continuously learning and improving skills through training, workshops, and industry events. Brand Advocacy: 1. Building Relationships: Fostering relationships with followers, influencers, and brand advocates creating a loyal community. 2. Storytelling: Crafting and sharing the brand’s story in a way that resonates with the audience and builds a strong brand identity. A well-coordinated social media team can significantly enhance a brand's online presence, foster customer loyalty, and drive business growth. Thanks & Regards Shilpa Das HR Department E-44/10, Okhla Phase 2 Industrial Area New Delhi
**Job Types**: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
**Benefits**:
- Leave encashment
Schedule:
- Day shift
- Morning shift
Supplemental Pay:
- Yearly bonus
Application Question(s):
- Do you have experience as a Social Media Executive/ Manager profile?
**Education**:
- Bachelor's (required)
**Experience**:
- Social media marketing: 2 years (required)
- total work: 3 years (required)
Work Location: In person
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