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Campaign Marketing Executive

2 months ago

Noida, India Pearson Full time

**Campaign Marketing Executive for Higher Education UK & EU**

**Your career opportunity**
- Campaign Marketing Executive (B2B)
- Reporting to: Senior Campaign Marketing Manager

This is an incredibly exciting time to join Pearson Higher Education. We work with higher education institutions across the UK and Europe to solve their teaching and learning challenges. Whether it’s an online textbook structured around their course, a digital homework and assessment tool for their students, or help designing an online course with a focus on diversity, inclusion, and accessibility, we find solutions and support university staff to implement them.

**Campaign Marketing Executive for Higher Education**

We are looking for a motivated, self-driven Campaign Marketer to develop and execute marketing campaigns to grow awareness and adoption of the Pearson Higher Education portfolio to our diverse B2B target audiences, using multi-channel campaigns both digitally and offline. You will be accountable for the development and delivery of end-to-end marketing campaigns while working with our sakes teams to drive lead generation and revenue.

Reporting to the Senior Campaign Manager, you will actively support the Campaign Team to deliver high impact campaigns for our products and services. With a vast portfolio, we have a busy annual campaign plan to reach, engage, convert, and retain customers. As well as supporting the campaign team, you will work closely with our product marketing team, product managers and sales teams.

This role allows for exposure to a range of marketing practices and tools, including marketing automation, project management and the involvement in strategic campaign planning, copywriting, budgeting, and campaign performance analysis.

**Your key Accountabilities**
- Planning, developing, and delivering innovative, data driven acquisition campaigns focused on lead generation to increase Pearson’s customer base and market share across UK & Europe.
- Supporting with the creation of assets for marketing campaigns.
- A creative approach to campaign development that engages our busy target audience and captures their attention.
- Contributing to go-to-market planning, documentation and execution across print, digital and service portfolio, as business needs dictate.
- Undertaking briefings to agencies or third parties for marketing collateral to support campaigns, events, promotions and sales activity.
- Being able to work with a range of colleagues, assessing and prioritising their requests for support effectively, in line with business needs.
- Reporting & analysis of campaign performance on a weekly basis, to ensure marketing effectiveness & drive performance.

**Qualifications and skills**
- Fluency in English language, including writing and speaking skills alongside the ability to create messages and materials in English.
- Experience of supporting with developing and delivering multi-channel marketing campaigns & lead generation
- Exceptional levels of organisation and attention to detail
- Confidence in communicating with a range of teams, stakeholders, and colleagues at all levels
- Confidence and experience with learning new systems and platforms such as content management systems
- Strong copywriting and proofing skills, as well as a good eye for creative and design
- A positive and proactive attitude with results driven mindset, with the energy and resilience to make things happen.
- A willingness to continue developing marketing knowledge and skills, to stay up-to date with the latest industry tools, tactics, and developments
- Experience of the HE Sector would be advantageous
- Experience of B2B marketing campaigns would be advantageous
- Experience of Pardot and Salesforce would be advantageous

**Equal Employment Opportunity**

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

**Your Benefits & Reward**

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diverse colleagues, and their families too. Joining our Pearson family can provide you with unlimited and truly global career progression options, and you can also look forward to exploring our impressive benefits

**Our Recruitment Process**

\#LI-POST

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and

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