Dgm - Brand Communication

1 month ago


Gurugram Haryana, India Blackberrys Full time

**Posted on: 08-May-2024**

**Closes on: 13-May-2024**

**Job Id: 9807**
- Role profile:

- Develop and implement comprehensive branding strategies that align with the company's overall objectives and vision- Lead the content development of integrated advertising campaigns across multiple channels, including digital, print, social media, and more- Work closely with the Strategic creative partner in planning and delivering content as per brand Annual Calendar and on-board key stakeholders such as the Product team, Channels and strategic partners on this journey- Ability to creatively integrate various media vehicles across channels to deliver consistent brand messaging impacting brand equity scores quarterly- Constantly update and maintain brand guidelines, ensuring consistency across all marketing materials and touchpoints- Collaborate with cross-functional teams to ensure that the brand messaging is integrated into all aspects of the business, including product development, consumer experience and communications Lead, mentor, and manage a team of creative professionals, fostering a culture of innovation, excellence, and collaboration- Monitor industry trends, market insights, and consumer behaviour to adapt strategies and stay ahead of the competition- Oversee media budgets for ATL, BTL and PR and performance metrics to ensure campaigns meet objectives and deliver ROI- Responsible for New consumer acquisition at store level- Function:

- Brand Experience
- Skills:

- Experience as a leader in developing strategic content with progressive levels of seniority and responsibility.- Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.- Knowledge of media planning, distribution, measurement, optimization and syndication.- Strategic planning and presentation; excellent written and verbal communications.- Analytical mind-set to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.- Deep understanding of both offline and online Channels- Full-scale experience of working with any of the Top 5 creative agencies in India likes of Leo Burnett, O&M, Lintas etc.- Ability to inspire, lead and influence through Cross-functional collaboration- Conceptual clarity on Brand Funnel, Positioning and Key brand levers- Experience in qualitative research, micro trends and capturing the spirit of the times.- Excellent communication skills both verbal and written.- Team Management- Qualifications:

- MBA - Marketing
- Experience:

- 14-16 years of experience in Brand Communication strategy, ATL BTL media planning & execution, digital campaigns and PR



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