Trade Marketing Associate

1 month ago


Patna Bihar, India Mediversal Hospitals Full time

**Key Responsibilities**:

- **Develop and Implement Trade Marketing Strategies**:

- Formulate comprehensive trade marketing plans aligned with the hospital's overall marketing objectives.
- Identify key target audiences and create segmented strategies to reach diverse market segments effectively.
- **Collaborate with Internal Teams**:

- Work closely with the marketing, sales, and medical teams to align trade marketing initiatives with overall business goals.
- Ensure seamless communication and coordination to maximize the impact of campaigns.
- **External Partnerships and Alliances**:

- Establish and nurture relationships with external partners, including pharmaceutical companies, insurance providers, and other healthcare organizations.
- Negotiate and manage partnerships to enhance the hospital's market presence.
- **Event Planning and Execution**:

- Plan and execute trade shows, exhibitions, and other promotional events to showcase Mediversal Hospital's services.
- Coordinate logistics, branding, and promotional activities for events.
- **Market Research and Analysis**:

- Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
- Analyze data and generate insights to refine marketing strategies.
- **Budget Management**:

- Manage the trade marketing budget efficiently, ensuring cost-effectiveness and optimal resource allocation.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 5 years of experience in trade marketing, preferably in the healthcare sector.
- Proven track record of successful trade marketing campaigns and partnerships.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.

**Job Types**: Full-time, Permanent

**Salary**: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Ability to Commute:

- Patna, Bihar (required)

Ability to Relocate:

- Patna, Bihar: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**

+91 8865985579


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