Product Marketer

2 weeks ago


Coimbatore, India iquantm Full time

**Responsibilities**:

- Develop and execute go-to-market strategies for new and existing products, including market analysis, customer segmentation, and product positioning.
- Create and manage compelling messaging and positioning for products that resonate with target audiences.
- Collaborate with cross-functional teams including product management, sales, and marketing to drive successful product launches.
- Develop and execute effective product marketing campaigns that generate leads, increase customer engagement, and drive revenue.
- Develop and maintain deep customer insights to inform product development and go-to-market strategies.
- Create and deliver effective sales enablement tools, including presentations, product demos, and training materials.
- Collaborate with the content team to develop thought leadership content that positions our products as industry-leading solutions.
- Conduct market research to identify trends, competitive landscape, and customer needs to inform product development and go-to-market strategies.
- Track and analyze key metrics to measure the effectiveness of product marketing initiatives and adjust strategies accordingly.

**Requirements**:

- Bachelor’s or master’s degree in marketing, business, or a related field.
- 3-5 years of experience in product marketing, preferably in the technology industry.
- Excellent communication skills, including written, verbal, and presentation skills.
- Strong analytical skills with the ability to collect and interpret data to inform product marketing strategies.
- Ability to work cross-functionally and build strong relationships with internal teams.
- Proven ability to develop and execute successful go-to-market strategies for products.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Experience in developing and delivering effective sales enablement tools.
- Strong understanding of digital marketing channels and tactics.
- Ability to thrive in a fast-paced, dynamic environment with changing priorities.
- A highly motivated and results-driven Product Marketer who can excel in a fast-paced environment, we encourage you to apply.

**Salary**: From ₹50,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Provident Fund

Schedule:

- Morning shift

Ability to commute/relocate:

- Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Product Marketing: 1 year (required)
- Digital marketing: 1 year (required)

Expected Start Date: 01/06/2023


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