Growth Hacker(Digital Marketing)

7 months ago

Mohali, India Talent Recruitment Full time

**Job brief** If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns

**What does a Digital Marketing Manager do? **You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the supporting teams and vendors to launch campaigns on time and on budget.

**Responsibilities**: Their duties include researching, strategizing with other professionals and creating content for successful campaigns. They direct website traffic, oversee social media initiatives, and target customer and business leads.
- Design, build, and maintain our social media presence.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

**Job description(Growth Hacker)**
- **User Acquisition**: Focus on strategies and techniques to acquire new users, customers, or leads.
- This might involve content marketing, social media marketing, search engine optimization (SEO), and paid advertising.
- **A/B Testing**: Design and conduct A/B tests to optimize various elements of marketing campaigns, websites, or products to improve conversion rates and user engagement.
- **Product and Market Fit**: Assess and ensure that the product or service aligns with the market's needs and demands, making necessary adjustments to enhance the fit.
- **Conversion Rate Optimization (CRO)**: Analyze user behavior and website metrics to identify opportunities for improving conversion rates at different stages of the customer journey.
- **Content Marketing**: Develop and promote content that attracts and engages the target audience, driving traffic, leads, and conversions.
- **Referral Programs**: Create and manage referral programs or viral marketing strategies to encourage existing users or customers to refer others.

**Requirements**:

- BS/MS degree in marketing or a related field.
- Proven working experience in relevant industries, especially retail food industry.
- Experience working with any of the five eyes nations, if not at least western Europe.
- Minimum of 5 yrs. of experience of team leading as a Marketing Manager.
- E-commerce experience in retail would be an added advantage.

**Skills**:

- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., SEMrush, Ahrefs, Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing PPC/Google AdWords’ campaigns and HubSpot CRM.
- Working knowledge of HTML, CSS, and JavaScript development and constraint
- Up to date with the latest trends and best practices in online marketing and measurement

**Perks and Benefits**:

- No Bond - No security amount deduction
- No submission of original documents
- On time salary
- Paid Sick Leaves
- Supportive and inclusive work environment

**Salary**: Up to ₹80,000.00 per month

Schedule:

- Day shift
- Morning shift

**Experience**:

- total work: 6 years (preferred)

Ability to Commute:

- Mohali, Punjab (required)

Ability to Relocate:

- Mohali, Punjab: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**

+91 8427156642

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