Social Media Executive
3 months ago
**JOB BRIEF**:
We are seeking a motivated Social Media Specialist to effectively engage with targeted virtual communities and network users.
Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.
As a representative of our brand, you will actively participate in relevant conversations, gently promoting our products/services while providing support to existing and potential customers.
Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.
**Responsibilities**:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
**Requirements and skills**:
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Fluency in English
BS in Communications, Marketing, Business, New Media or Public Relations
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Flexible schedule
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)
License/Certification:
- Digital marketing (preferred)
Work Location: Remote
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